Droga5 has teamed with artist Dustin Yellin, the National Wildlife Federation, Squint/Opera, Q Department, Mach1 and Vrai Pictures on Procession, an interactive artwork that enables folks to place a yellin sculpture in their immediate environment and bring the art to life by walking around and inside it, revealing hundreds of narratives within the piece. The interactive project debuted globally at this year’s Tribeca Festival. Procession is a groundbreaking augmented-reality (AR) app experience set in a utopian world where human-created climate change wreaks havoc as you watch.
This trailer provides a taste of the project, which underscores our steady procession towards our world’s demise if we don’t act immediately to combat climate change.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
