After a sold-out run at the New York Theatre Workshop, the musical "Sing Street" was set to make its Broadway debut this month. But dreams of the Great White Way had to be put on hold–as so much has–due to the COVID-19 pandemic.
Yet indefinite postponement–with cast members now scattered throughout the U.S. and overseas–doesn’t necessarily translate into silent waiting. In a nod to the “show must go on” mantra, the cast will unite online for a one-night benefit performance.
Aiding and abetting this production, "Sing Street: Grounded–At Home With The Broadway Cast," which takes place tonight (Thursday, 4/30) from 6:30-7 pm ET on Facebook Live on Sing Street’s Broadway Facebook page, are ad agency Droga5 and production house SMUGGLER which have not just created the marketing campaign for the performance but also helped the "Sing Street" ensemble with every aspect of creating and producing a Broadway performance from home, from the look and feel of the show, the technical aspects of bringing it to life, and the performances of the actors to amplification ideas that are being unveiled across daytime talk shows, and social media platforms like TikTok. At every touchpoint, Droga5 and SMUGGLER (with its director, Henry-Alex Rubin) have been collaborating with "Sing Street" cast, director Rebecca Taichman, and producers to help create a performance true to the spirit of the theatrical production.
Here’s a sneak peak video at what may be in store this evening.
Credits
Client Sing Street Broadway Agency Droga5 NY David Droga, creative chairman; Neil Heymann, global chief creative officer; Lauren Ferreira, creative director; Bastien Grisolet, sr. art director; Michael Kleinman, associate creative director; Astrid Andujar, Bowook Yoon, art directors; Emily Chang, Mia Madrid, copywriters; Rich Greco, executive design director; Craig Wong, group experience design director; Sally-Ann Dale, chief creation officer; Justin Durazzo, director of innovation; Alyssa Cashman, sr. producer; Stephanie Hill, producer, film; Hannah Ades, producer, interactive; Yan Wang, group communications strategy director; Tattiana Bamba, sr. communications strategist; Christine DiStasio, project manager. Production Company SMUGGLER Henry-Alex Rubin, director; Patrick John Milling-Smith, Brian Carmody, co-founders/exec producers; Drew Santarsiero, exec producer; Alec Sash, line producer; Alex Hughes, head of production; Brett Dicus, technical producer; Andrew Colon, COO; Mark Perez, production consultant; Vito DeCandia, editor; Filip Ilic, post supervisor; Greg Kanan, sound engineer. Sing Street Company Rebecca Taichman, director; Barbara Broccoli, Patrick John Milling-Smith, producers; Patrick Daly, Alecia Parker, exec producers; Gary Clark, composer/lyricist; Peter Gordeno, music supervisor/orchestrations; Fred Lassen, music director; Marcia Goldberg, general mgr; Matt DiCarlo, production stage manager. Editorial Lost Planet Charlie Johnson, sr. editor; Steven San Miguel, sr. cutting assistant; Krystn Wagenberg, exec producer; Casey Cayko, sr. producer/head of production. VFX Method Studios Stuart Robinson, EVP, managing director North America advertising & production; Jesse Kurnit, exec producer; Warren Paleos, creative director; Randie Swanberg, executive creative director; Emily Schaeberle, sr. design producer; Nico Johnson, VFX assistant; Kyle Fader, production coordinator; Ian Holland, Mario Caserta, Jason Frank, Adam Watsonn, Mark Woit, Flame artists. Creative Technology Oleg Pashkovsky Sound Supervision & Design JSM Music Joel Simon, CCO/exec producer; Nathan Kil, sound design. Audio Post Heard City Jeremy Siegel, mixer; Andi Lewis, producer.
Tom Tagholm of Various Films directed this moving piece for the U.K.’s Department of Health and Social Care (DHSC) out of creative agency MullenLowe UK.
Focused on adult social care, the public service film delves into the world of care providers and how they connect with those they help. We feel how gratifying it is to assist people in daily tasks, the value it brings to their lives--and to the lives of those who provide this special care.
It’s a special career for people who might not have previously considered the role. It’s about a fulfilling job that fulfills lives. There’s a shared, reciprocal energy that emerges from working together in this way.
Capturing this dynamic and doing justice to this human story grew out of the creatives and filmmaker spending an extended amount of time in this world--long before any scheduled lensing. At this juncture, there were no cameras, just getting to know those involved--sharing tea and chatting, driven by a curiosity about life.
And this facilitated down the line the capturing of real human stories--trying not to get in the way of the natural rhythms of these special relationships as they unfolded. The mission was to recognize and capture all this--and in some cases uncover the significant moments and feelings inside of an apparently normal day. At the same time, the role of adult special care providers isn’t sugarcoated. There are challenges on both sides of the relationship. Yet there is a magic to the seemingly mundane, practical beats in a life--getting from point A to point B, answering emails, shopping, the daily tasks where the connection felt the most vivid and inspiring. One such task was seeing a man in a kitchen, cutting an onion for the first time, experiencing the joy of cooking.
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