“Welcome to the World, Baby.” That’s the title of this new minute-and-a-half-plus anthem film for Huggies from Droga5 New York as it gears up for the brand’s official :30 spot which is slated to air during the second quarter of the Super Bowl.
This extended brand film and the :30 launch Huggies’ new creative platform.
Directed by Mark Molloy of SMUGGLER, “Welcome to the World, Baby” sets out to demonstrate what it’s like for babies being brand new to life and all its marvels, big and small. The creative brings to life the idea that Huggies is a helpful co-pilot and supportive ally helping babies–and, by association, their parents–navigate their unfamiliar new world securely.
Credits
Client Kimberly-Clark/Huggies Agency Droga5 NY David Droga, creative chairman; Neil Heymann, global chief creative officer; Tim Gordon, Felix Richter, co-chief creative officers; Juliana Cobb, executive creative director; Alyssa Georg, Elena Knox, creative directors; Meli Chamorro, Stacey Smith, associate creative directors; Jasper Yu, art director; Danielle Gasbarro, Sara Muchnick, copywriters; Gus Sainwood, content writer; Rich Greco, executive design director; Kayt Brylinsky, associate design director; Leslie Cheng, sr. designer; Maddie Bone, designer; Craig Wong, group user experience director; James Garvey, sr. user experience designer; Sally-Ann Dale, chief creation officer; Sophie Paton, Tegan Mahford, Andres Riveros, producers, film; Mike Ladman, sr. music supervisor; Cliff Lewis, director, art production; Caroline Fahey, producer, art; Tasha Cronin, director of interactive production; Ian Graetzer, sr. producer, interactive; Colin Neff, producer, interactive; Michelle Levitch, associate producer, interactive; Jonny Bauer, global chief strategy officer; Ben Brown, group strategy director; Emily Mulvey, strategy director. Agency Accenture Interactive Marisa Fuoco, executive creative director; Kelli Solomon, sr. copywriter; Alena Titova, sr. designer. Production SMUGGLER Mark Molloy, director; Mauro Chiarello, DP; Patrick Milling-Smith, Brian Carmody, Sue Yeon Ahn, exec producers; Alex Hughes, head of production; Ben Croker, producer; Elmi Badenhorst, production designer; Sylvia Esme Van Heerden, stylist; Tracey Lund, casting. Production Service Orange Films Jon Day, service producer; Nicole Ford, service line producer. Editorial Work Editorial Stewart Reeves, Trush Fuller, editors; Audrey Weiner, Leah Turner, Winter Brihn, assistant editors; Erica Thompson, exec producer; Samara Kelly, producer. Postproduction/VFX a52 Patrick Nugent, Kim Christensen, exec producers; Stacy Kessler-Aungst, head of production; Michael Steinmann, head of CG production; Jennifer Sofio Hall, managing director; Jillian Lynes, Andrew Rosenberger, producers; Urs Furrer, VFX supervisor; Andy Wilkoff, CG supervisor; Andy McKenna, Steve Wolff, Dan Ellis, Rod Bashman, Mike Vaglienty, Flame artists; Joe Chiechi, 3D artist; Jie Zhou, matte painter; Dan Ellis, John Valle, Gretchen Capatan, online editors; Steven Biggert, animator. Music Mr. Pape “Ode to the little ones” Sound Design 750mph Sam Ashwell, head sound engineer & sound supervisor; Martin Critchley, head of production; Jessica Ringshall, exec producer. Audio Post Heard City Phil Loeb, Jeremy Siegel, audio mixers; Catherine Sangiovanni, assistant mixer; Sasha Awn, exec producer. Color Company 3 Sofie Borup, colorist; Alexandra Lubrano, post producer. Voiceover Sound and Fury, casting director. Footage Researcher Mike Davis
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
