Johnsonville and Droga5 are making dads’ dreams come true this Father’s Day with “Bratfast In Bed.”
The initiative takes a twist on Father’s Day by encouraging families to wake Dad up with a juicy, sizzling brat, then tweet @Johnsonville or post a picture on Johnsonville’s Facebook wall to ignite a new Father’s Day tradition, using #BratfastInBed. This offbeat surreal video–directed by Ray Tintori of m ss ng p eces–further explains the push to serve “Bratfast in Bed.”
Client Johnsonville Sausage, LLC Agency Droga5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Scott Bell, group creative director; Ryan Raab, sr. copywriter; Dan Kenneally, sr. art director; SallyAnn Dale, chief creation officer; Ben Davies, head of broadcast production; Jesse Brihn, executive broadcast producer; Verity Bullard, sr. broadcast producer; Rebecca Wilmer, broadcast producer; Jonny Bauer, global chief strategy director; Aaron Wiggan, group strategy director; Candice Chen, Nick Maschmeyer, sr. strategist; Brian Nguyen, communications strategy director. Production M ss ng P eces Ray Tintori, director; Rob Leitzell, DP; Ari Kuschnir, Kate Oppenheim, Brian Latt, exec producers; Dave Saltzman, head of production; Drew Houpt, producer. Editorial M ss ng P eces Sam Zimman, editor; Will Kanellos, assistant editor; Orlaigh Finucane, producer. Post The Mill Aline Sinquin, colorist. Audio One Thousand Birds Calvin Hunting Pia, mixer.
Director Marc André Debruyne--who’s handled by production house Open Swim for U.S. representation--brings Coca-Cola’s legacy of celebrating holiday traditions to life in this campaign spotlighting Filipino Balikbayan boxes. The spot--out of Toronto agencies Taxi and VML--features Tita Rosita, owner of the oldest Filipino-Canadian grocery store in Toronto, whose much-adored shop was wrapped like a massive Coca-Cola-themed Balikbayan box as she prepared hundreds of boxes for customers to send their loved ones, with Coca-Cola paying for the boxes and the cost of shipping them to the Philippines. The spot is a testament to the brand’s prevailing facilitation of cultural and generational connectivity, especially during the holiday season.
The collaborative project--produced by Toronto production company MOWAD--was particularly special for Debruyne, who’s Filipino, because of the large presence of Filipino crew members on set. “It’s a totally surreal feeling when a work project crosses over into your personal life. It’s not too often that happens,” shares Debruyne. “The number of Balikbayan boxes I’ve sent home since I was a child, being surrounded by so many Filipinos on set – both crew and cast, and even being served pancit by Tita Rosita for lunch (and getting yelled at after because I didn’t have seconds) brought back so many wonderful memories of my mom. It was such a fun vibe on set. This wasn’t even a job, it was truly something special.”
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