Johnsonville and Droga5 are making dads’ dreams come true this Father’s Day with “Bratfast In Bed.”
The initiative takes a twist on Father’s Day by encouraging families to wake Dad up with a juicy, sizzling brat, then tweet @Johnsonville or post a picture on Johnsonville’s Facebook wall to ignite a new Father’s Day tradition, using #BratfastInBed. This offbeat surreal video–directed by Ray Tintori of m ss ng p eces–further explains the push to serve “Bratfast in Bed.”
Client Johnsonville Sausage, LLC Agency Droga5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Scott Bell, group creative director; Ryan Raab, sr. copywriter; Dan Kenneally, sr. art director; SallyAnn Dale, chief creation officer; Ben Davies, head of broadcast production; Jesse Brihn, executive broadcast producer; Verity Bullard, sr. broadcast producer; Rebecca Wilmer, broadcast producer; Jonny Bauer, global chief strategy director; Aaron Wiggan, group strategy director; Candice Chen, Nick Maschmeyer, sr. strategist; Brian Nguyen, communications strategy director. Production M ss ng P eces Ray Tintori, director; Rob Leitzell, DP; Ari Kuschnir, Kate Oppenheim, Brian Latt, exec producers; Dave Saltzman, head of production; Drew Houpt, producer. Editorial M ss ng P eces Sam Zimman, editor; Will Kanellos, assistant editor; Orlaigh Finucane, producer. Post The Mill Aline Sinquin, colorist. Audio One Thousand Birds Calvin Hunting Pia, mixer.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
