Johnsonville and Droga5 are making dads’ dreams come true this Father’s Day with “Bratfast In Bed.”
The initiative takes a twist on Father’s Day by encouraging families to wake Dad up with a juicy, sizzling brat, then tweet @Johnsonville or post a picture on Johnsonville’s Facebook wall to ignite a new Father’s Day tradition, using #BratfastInBed. This offbeat surreal video–directed by Ray Tintori of m ss ng p eces–further explains the push to serve “Bratfast in Bed.”
Client Johnsonville Sausage, LLC Agency Droga5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Scott Bell, group creative director; Ryan Raab, sr. copywriter; Dan Kenneally, sr. art director; SallyAnn Dale, chief creation officer; Ben Davies, head of broadcast production; Jesse Brihn, executive broadcast producer; Verity Bullard, sr. broadcast producer; Rebecca Wilmer, broadcast producer; Jonny Bauer, global chief strategy director; Aaron Wiggan, group strategy director; Candice Chen, Nick Maschmeyer, sr. strategist; Brian Nguyen, communications strategy director. Production M ss ng P eces Ray Tintori, director; Rob Leitzell, DP; Ari Kuschnir, Kate Oppenheim, Brian Latt, exec producers; Dave Saltzman, head of production; Drew Houpt, producer. Editorial M ss ng P eces Sam Zimman, editor; Will Kanellos, assistant editor; Orlaigh Finucane, producer. Post The Mill Aline Sinquin, colorist. Audio One Thousand Birds Calvin Hunting Pia, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
