For 60 years, IHOP has been all about pancakes. But now, they’re out to prove how serious they are about burgers with a brand new lineup of seven Ultimate Steakburgers. These burgers are made with all-natural 100% USDA Choice Black Angus Beef. But their burgers aren’t the only thing they’re changing—to prove how burgerin’ serious they are, IHOP is officially changing their name to IHOb, becoming the International House of burgers.
To spread the news about their new burgers and their new name, IHOb is shouting it from the rooftops. Literally. Droga5’s latest campaign–including this :30–puts an overly-excited IHOb manager atop IHOP’s iconic and dangerous blue rooftop. And from this precarious position, he’s shouting about the new Ultimate Steakburgers in order to spread the word–or more accurately, the letter b.
However, our enthused IHOb manager finds his sign-changing antics a bit perilous as he loses his rooftop footing. Yet even with his misstep, it’s all good in this spot directed by production house PRETTYBIRD’s Eric Wareheim, who is one half of the comedy duo Tim & Eric.
Credits
Client IHOP Agency Droga5 NY David Droga, creative chairman; Scott Bell, Matt Ian, executive creative directors; Dan Kelly, Todd Rone Parker, creative directors; Christian Chico, sr. art director; Nicholas Bauman, sr. copywriter; Vignesh Seshadri, art director; Diana Perez, copywriter; Nate Moore, design director; Albie Eloy, designer; Lauren Young, jr. designer; James Garvey, experience designer; Amanda Revere, executive producer, film; Katie Harris, sr. producer, film; Zack Grant, producer, film; Essowe Tchalim, Taylor Donaldson, associate producers, film. Production (live action) PRETTYBIRD Eric Wareheim, director; Andrew Wheeler, DP; Suzanne Hargrove, exec producer; Bernard Rahill, producer. Production (tabletop/food) Woodshop Trevor Shepard, director; Sam Swisher, exec producer; Ursula Camack, producer. Editorial Cut+Run Rob Ryang, editor; James Donahue, assistant editor; Marcia Wigley, sr. producer. Postproduction MPC NY James Tillett, colorist; Warren Paleos, VFX lead; Elizabeth Thuvanuti, producer, VFX; Jenna Gabriel, producer, color. Music JSM Music Audio Post Sound Lounge Glen Landrum, mixer
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
