For 60 years, IHOP has been all about pancakes. But now, they’re out to prove how serious they are about burgers with a brand new lineup of seven Ultimate Steakburgers. These burgers are made with all-natural 100% USDA Choice Black Angus Beef. But their burgers aren’t the only thing they’re changing—to prove how burgerin’ serious they are, IHOP is officially changing their name to IHOb, becoming the International House of burgers.
To spread the news about their new burgers and their new name, IHOb is shouting it from the rooftops. Literally. Droga5’s latest campaign–including this :30–puts an overly-excited IHOb manager atop IHOP’s iconic and dangerous blue rooftop. And from this precarious position, he’s shouting about the new Ultimate Steakburgers in order to spread the word–or more accurately, the letter b.
However, our enthused IHOb manager finds his sign-changing antics a bit perilous as he loses his rooftop footing. Yet even with his misstep, it’s all good in this spot directed by production house PRETTYBIRD’s Eric Wareheim, who is one half of the comedy duo Tim & Eric.
Credits
Client IHOP Agency Droga5 NY David Droga, creative chairman; Scott Bell, Matt Ian, executive creative directors; Dan Kelly, Todd Rone Parker, creative directors; Christian Chico, sr. art director; Nicholas Bauman, sr. copywriter; Vignesh Seshadri, art director; Diana Perez, copywriter; Nate Moore, design director; Albie Eloy, designer; Lauren Young, jr. designer; James Garvey, experience designer; Amanda Revere, executive producer, film; Katie Harris, sr. producer, film; Zack Grant, producer, film; Essowe Tchalim, Taylor Donaldson, associate producers, film. Production (live action) PRETTYBIRD Eric Wareheim, director; Andrew Wheeler, DP; Suzanne Hargrove, exec producer; Bernard Rahill, producer. Production (tabletop/food) Woodshop Trevor Shepard, director; Sam Swisher, exec producer; Ursula Camack, producer. Editorial Cut+Run Rob Ryang, editor; James Donahue, assistant editor; Marcia Wigley, sr. producer. Postproduction MPC NY James Tillett, colorist; Warren Paleos, VFX lead; Elizabeth Thuvanuti, producer, VFX; Jenna Gabriel, producer, color. Music JSM Music Audio Post Sound Lounge Glen Landrum, mixer
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
