For 60 years, IHOP has been all about pancakes. But now, they’re out to prove how serious they are about burgers with a brand new lineup of seven Ultimate Steakburgers. These burgers are made with all-natural 100% USDA Choice Black Angus Beef. But their burgers aren’t the only thing they’re changing—to prove how burgerin’ serious they are, IHOP is officially changing their name to IHOb, becoming the International House of burgers.
To spread the news about their new burgers and their new name, IHOb is shouting it from the rooftops. Literally. Droga5’s latest campaign–including this :30–puts an overly-excited IHOb manager atop IHOP’s iconic and dangerous blue rooftop. And from this precarious position, he’s shouting about the new Ultimate Steakburgers in order to spread the word–or more accurately, the letter b.
However, our enthused IHOb manager finds his sign-changing antics a bit perilous as he loses his rooftop footing. Yet even with his misstep, it’s all good in this spot directed by production house PRETTYBIRD’s Eric Wareheim, who is one half of the comedy duo Tim & Eric.
Credits
Client IHOP Agency Droga5 NY David Droga, creative chairman; Scott Bell, Matt Ian, executive creative directors; Dan Kelly, Todd Rone Parker, creative directors; Christian Chico, sr. art director; Nicholas Bauman, sr. copywriter; Vignesh Seshadri, art director; Diana Perez, copywriter; Nate Moore, design director; Albie Eloy, designer; Lauren Young, jr. designer; James Garvey, experience designer; Amanda Revere, executive producer, film; Katie Harris, sr. producer, film; Zack Grant, producer, film; Essowe Tchalim, Taylor Donaldson, associate producers, film. Production (live action) PRETTYBIRD Eric Wareheim, director; Andrew Wheeler, DP; Suzanne Hargrove, exec producer; Bernard Rahill, producer. Production (tabletop/food) Woodshop Trevor Shepard, director; Sam Swisher, exec producer; Ursula Camack, producer. Editorial Cut+Run Rob Ryang, editor; James Donahue, assistant editor; Marcia Wigley, sr. producer. Postproduction MPC NY James Tillett, colorist; Warren Paleos, VFX lead; Elizabeth Thuvanuti, producer, VFX; Jenna Gabriel, producer, color. Music JSM Music Audio Post Sound Lounge Glen Landrum, mixer
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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