In this tongue-in-cheek promo for the Twice the Price Store, a local business owner boasts about his brilliant idea–a store that charges you twice as much for everything, conveniently located right next to Verizon where “you’re already paying twice as much” as you would for Sprint.
The promo is replete with customer testimonials as these folks are glad to get rid of their money.
Part of the “Don’t Get Hooked” campaign created by Droga5 New York for Sprint, the promo plays like an authentic local TV ad, which leads people to an actual store in Flushing, Queens–a store right next to Verizon, that looks like it was inspired by Verizon, and it charges you twice as much. The grand opening gained consumer and local/regional press coverage.
The promo film was directed by Rami Hachache of production house PRETTYBIRD.
Credits
Client Sprint Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Matt Ian, executive creative director; Daniel Kelly, Todd Parker, creative directors; Mo Said, sr. copywriter; Joel Francke, sr. art director; Adam Jackson, design director; Mark Yoon, associate design director; Jeremy Zerbe, design content writer; Sally-Ann Dale, chief content officer; Jesse Brihn, Bryan Litman, co-director of film production; Amanda Revere, executive producer, film; Katie Harris, sr. producer, film; Jacob Vogt, Anna Wright-Hands, producer, film; Caroline Vassiliades, associate producer, film; Lily Allen, production coordinator, film; Michael Bucchino, sr. producer, interactive; Madison Goldberg, sr. producer, media; Lauren Hanglow, associate producer, media; Michael Mosley, technical director; Cliff Lewis, director of art production; Frannie Schultz, producer, art; CJ Trahan, post producer; Marcio Lima, motion graphics designer. Production PRETTYBIRD Rami Hachache, director; Derek Richmond, exec producer. Music Yessian Music Postproduction Second Child Scott Chinn, exec producer; CJ Trahan, post producer; Marcio Lima, motion graphics designer; Virginia Vargas, graphics studio manager; Matt Badger, editor; Jesse Peterson, audio mixer. Motion Graphics My Active Driveway
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
