In this tongue-in-cheek promo for the Twice the Price Store, a local business owner boasts about his brilliant idea–a store that charges you twice as much for everything, conveniently located right next to Verizon where “you’re already paying twice as much” as you would for Sprint.
The promo is replete with customer testimonials as these folks are glad to get rid of their money.
Part of the “Don’t Get Hooked” campaign created by Droga5 New York for Sprint, the promo plays like an authentic local TV ad, which leads people to an actual store in Flushing, Queens–a store right next to Verizon, that looks like it was inspired by Verizon, and it charges you twice as much. The grand opening gained consumer and local/regional press coverage.
The promo film was directed by Rami Hachache of production house PRETTYBIRD.
Credits
Client Sprint Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Matt Ian, executive creative director; Daniel Kelly, Todd Parker, creative directors; Mo Said, sr. copywriter; Joel Francke, sr. art director; Adam Jackson, design director; Mark Yoon, associate design director; Jeremy Zerbe, design content writer; Sally-Ann Dale, chief content officer; Jesse Brihn, Bryan Litman, co-director of film production; Amanda Revere, executive producer, film; Katie Harris, sr. producer, film; Jacob Vogt, Anna Wright-Hands, producer, film; Caroline Vassiliades, associate producer, film; Lily Allen, production coordinator, film; Michael Bucchino, sr. producer, interactive; Madison Goldberg, sr. producer, media; Lauren Hanglow, associate producer, media; Michael Mosley, technical director; Cliff Lewis, director of art production; Frannie Schultz, producer, art; CJ Trahan, post producer; Marcio Lima, motion graphics designer. Production PRETTYBIRD Rami Hachache, director; Derek Richmond, exec producer. Music Yessian Music Postproduction Second Child Scott Chinn, exec producer; CJ Trahan, post producer; Marcio Lima, motion graphics designer; Virginia Vargas, graphics studio manager; Matt Badger, editor; Jesse Peterson, audio mixer. Motion Graphics My Active Driveway
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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