Pinterest enlisted agency Droga5 NY to create a campaign that explores how Pinterest can expand people’s interests in ways they never saw coming.
This spot in the “You Just Might Surprise Yourself” campaign was directed by Yann Mounir Demange via production house RESET.
Client Pinterest Agency Droga5 NY Tim Gordon, Felix Richter, co-chief creative officers; Juliana Cobb, executive creative director; Tom McQueen, George McQueen, creative directors; Ben Brown, sr. copywriter; Jackie Moran, sr. art director; Jenny Yoon, copywriter; Maria Kouninski, art director; Rich Grego, executive design director; Kathryn Brfylinsky, associate design director; Angela Asemota, designer; Lee Pozin, jr. designer; Jesse Brihn, director, film production; Annie Uzdavinis, executive producer, film; Sachin Arora, sr. producer, film; Ian Graetzer, sr. producer, interactive; Harry Roman-Torres, chief brand strategy director; Emily Mulvey, strategy director; Brittany Lynch, sr. strategist. Production Company RESET Yann Mounir Demange, director; Xiaolong Liu, DP; Jennifer Beitler, exec producer; Michael Garza, producer. Editorial Work Editorial Biff Butler, editor; Joseph Tuzolino, assistant editor; Erica Thompson, exec producer; Alejandra Alarcon, head of production; Malia Rose, sr. producer. Postproduction/VFX Nice Shoes Tyler Whalen, lead VFX supervisor; Dave Zeevalk, VFX creative director; Nina Rodriguez Smith, VFX producer; Manda Cheung, compositing supervisor; Adam Stockholm, CG lead; Adrienne DeLuca, compositor. Jason Farber, sr. Flame/VFX artist; Kaya Ono, Dan Kelly, Nicky Picardo, Flame artists; Kevin Ratigan, Flame assistant; Bogdan Mihajlovic, 3D matchmover; Derek Bird, on-set VFX supervisor (LA); Ivan Espana Soley, on-set VFX supervisor (MX; John Dillon, conform/VFX producer; Maria Carretero, colorist; Kevin Ratigan, color assistant; Andrew Pandolfino, color producer; Jason Farber, head of production; Tara Holmes, exec producer; TJ Sponzo, EP, business development. Music Walker Song: “Subway Graffiti”; Julianne Wilson, Dottie Scharr, sr. producers; Sara Matarazzo, exec producer. Sound Lime Studios Joel Waters, audio engineer/sound designer; Collin Thomas, assistant engineer; Susie Boyajan, exec producer. Interactive Production Second Child John Clendenen, Natasha Kaser, Mike Vorrasi, retouchers; Michael Mockler, retouching producer; George McAvoy, Don Ong, Emmanuel Perez, graphic artists; Nereida Valles, graphics producer; Lisa Bishai, QC manager; Kevin Reste, animator; Phillip Nguyen, post producer.
This holiday spot for BMW, “The Gift,” tells the heartwarming story of young Tim, who wants to bring special joy to his beloved grandmother. At the same time, BMW reflects on its journey toward the Neue Klasse (New Class) by spotlighting an icon of automotive history—the BMW 1500, which in the 1960s marked the dawn of a new era for the brand. The film highlights how the joy of driving connects generations in more ways than one.
The story begins with a stroll through a festively decorated city center. Tim and his parents are on the hunt for the perfect Christmas gift for his grandmother. Despite their traditional suggestions, the 7-year-old confidently rejects each one. Finally, Tim spots the ideal present in a shop window--a gift that will bring immense joy to both his grandmother and himself. Initially hesitant, his parents decide to trust their son’s instincts. On Christmas Eve, surrounded by family, Tim’s grandmother opens the giant package to find a BMW Junior Seat. Instantly, they both know: Tim and his grandmother can now enjoy unforgettable rides together in their classic BMW 1500. After all, joy is the most precious gift, and the joy of driving bridges generations.
Filmed in Vienna, the holiday piece is set to the 1980s holiday classic “Christmas in Hollis” by the hip-hop group Run-D.M.C.
The concept and creative direction for this holiday campaign were developed by the Hamburg-based creative agency Jung von Matt in collaboration with BMW’s marketing team and the Munich-based production company Hochkant. The 100-second film was directed by Marc Schölermann. The film will be distributed across BMW’s YouTube, LinkedIn, and Instagram channels. Additionally, the campaign will feature activations on Netflix in both... Read More
