Pinterest enlisted agency Droga5 NY to create a campaign that explores how Pinterest can expand people’s interests in ways they never saw coming.
This spot in the “You Just Might Surprise Yourself” campaign was directed by Yann Mounir Demange via production house RESET.
Client Pinterest Agency Droga5 NY Tim Gordon, Felix Richter, co-chief creative officers; Juliana Cobb, executive creative director; Tom McQueen, George McQueen, creative directors; Ben Brown, sr. copywriter; Jackie Moran, sr. art director; Jenny Yoon, copywriter; Maria Kouninski, art director; Rich Grego, executive design director; Kathryn Brfylinsky, associate design director; Angela Asemota, designer; Lee Pozin, jr. designer; Jesse Brihn, director, film production; Annie Uzdavinis, executive producer, film; Sachin Arora, sr. producer, film; Ian Graetzer, sr. producer, interactive; Harry Roman-Torres, chief brand strategy director; Emily Mulvey, strategy director; Brittany Lynch, sr. strategist. Production Company RESET Yann Mounir Demange, director; Xiaolong Liu, DP; Jennifer Beitler, exec producer; Michael Garza, producer. Editorial Work Editorial Biff Butler, editor; Joseph Tuzolino, assistant editor; Erica Thompson, exec producer; Alejandra Alarcon, head of production; Malia Rose, sr. producer. Postproduction/VFX Nice Shoes Tyler Whalen, lead VFX supervisor; Dave Zeevalk, VFX creative director; Nina Rodriguez Smith, VFX producer; Manda Cheung, compositing supervisor; Adam Stockholm, CG lead; Adrienne DeLuca, compositor. Jason Farber, sr. Flame/VFX artist; Kaya Ono, Dan Kelly, Nicky Picardo, Flame artists; Kevin Ratigan, Flame assistant; Bogdan Mihajlovic, 3D matchmover; Derek Bird, on-set VFX supervisor (LA); Ivan Espana Soley, on-set VFX supervisor (MX; John Dillon, conform/VFX producer; Maria Carretero, colorist; Kevin Ratigan, color assistant; Andrew Pandolfino, color producer; Jason Farber, head of production; Tara Holmes, exec producer; TJ Sponzo, EP, business development. Music Walker Song: “Subway Graffiti”; Julianne Wilson, Dottie Scharr, sr. producers; Sara Matarazzo, exec producer. Sound Lime Studios Joel Waters, audio engineer/sound designer; Collin Thomas, assistant engineer; Susie Boyajan, exec producer. Interactive Production Second Child John Clendenen, Natasha Kaser, Mike Vorrasi, retouchers; Michael Mockler, retouching producer; George McAvoy, Don Ong, Emmanuel Perez, graphic artists; Nereida Valles, graphics producer; Lisa Bishai, QC manager; Kevin Reste, animator; Phillip Nguyen, post producer.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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