Droga5 NY presents the latest installment in the “Junk Sleep” campaign for Mattress Firm starring spokesperson Liev Schreiber. Directed by Tom Noakes of PRETTYBIRD, this spot titled “Spiral in the Diner” shows the cumulative effect of sleeping in the wrong bed, aka “junk sleep.”
Schreiber’s deadpan humor introduces us to a woman in a 24/7 diner whose behavior turns criminal due to continuing bouts of poor sleep. The cautionary tale should be reason enough to go to Mattress Firm where a slumber professional can get you paired with the bed just right for you.
Credits
Client Mattress Firm Agency Droga5 NY Tim Gordon, Felix Richter, co-chief creative officers; Tara Lawall, executive creative director; Jonas Wittenmark, Tobias Carlson, creative directors; Eve Nova, art director; Juan Camillo Garza, copywriter; Justin Luu, sr. art director; Lorne Heller, sr. copywriter; Jesse Brihn, co-director of film & content; Jeremy Fox, Seth Tabor, executive producers, film; Cliff Lewis, head of art production; Caroline Fahey, art producer; Erin McCarthy, design director; Alex Vitela, sr. designer; Daniel Seong, designer; Gideon Olshansky, brand strategy director. Production PRETTYBIRD Tom Noakes, director; Ali Brown, president/exec producer; Matt Wersinger, producer; Moira Hurley, production supervisor; David Vaccari, casting director; Chayse Irvin, DP; Latisha Duarte, production designer; Chereish Cullison, stylist; Todd Kaufman, assistant director; Editorial Exile Pete Sciberras, Travis Moore, editors; Evan Fredriksen, assistant editor; Samantha Axelrod, producer; Sasha Hirschfeld, exec producer; Evyn Bruce, head of production. Color Company 3 Tim Masick, colorist; Ryan Moncrief, color assistant; Kevin Breheny, color producer. Postproduction/VFX Parliament Music Human, bicoastal Matthew O’Malley, Andrew Bloch, creative direction; Jonathan Russell, composer; James Dean Wells, Kanzo Perron, production. Sound Design/Audio Post Heard City, New York Phil Loeb, sound designer/audio mixer; Eric Warzecha, audio mixer; Virginia Wright, Ronnie Stapleton, Seth Brogdon, Chenoa Tarin, Zoltan Monori, assistant engineers; Gloria Pitagorsky, managing director/partner; Sasha Awn, Jackie James, exec producers; Liana Rosenberg, sr. producer; Nick Duvarney, producer; Dylan Stetson, assistant producer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
