Part of Droga5 NY’s new brand platform, “More Is Made By The Many,” for Hennessy V.S.O.P. cognac, this 30-second film, “Take a Seat,” invites viewers to a shared mindset brought to life with one ever-expansive table, made up of many unique tables.
In a seamless, one-take camera move, we travel through this table to unlock a borderless world, showcasing the magic that comes when people from different walks of life gather around Hennessy V.S.O.P to share, converse and ultimately be made better by one another. The film was directed by the Sportscar trio (Ariel Fish, Lucy Sandler, C Prinz) via production company Florence.
Credits
Client Hennessy V.S.O.P. Agency Droga5 NY Tim Gordon, Felix Richter, co-chief creative officers; Alexander Nowak, global head of art; Marco Howell, group creative director; Haywood Watkins III, creative director; Mia Rafowitz, copywriter; Cara Cecchini, art director; Albie Eloy, associate design director; Olivia Piazza, designer; Ruben Mercadal, associate director of film production; Roger Moran, sr. producer, film; Hugh Copeland, associate producer, film; Mike Ladman, sr. music supervisor; Brad Nayman, Angela Asistio, music supervisors; Harry Roman-Torres, chief brand strategy officer; Drew Simel, strategy director; Justin Clagette, intercultural context director. Production Company Florence Sportscar, director; Logan Triplett, DP; Jarad Anderson, founder/exec producer; Matt Griffo, exec producer; Sophie Brooks, producer; Brielle Hubert, production designer. Casting Tiffany Casting Editorial Cut+Run Jonnie Scarlett, editor; Chrissy Doughty, assistant editor; Marcia Wigley, head of production. Postproduction The Mill New York Mandy Harris, exec producer; Tanya Ferguson, sr. producer; Chanelle Larios, producer; Antoine Douadi, Keith Sullivan, VFX supervisors/2D lead compositors; Dhruv Shankar, 2D compositor; Nasser Mandavi, Jiin You, Katelyn Veneman, 2D compositors/2D assists; Nick Metcalf, colorist; Arsen Arzumanyan, previz; Eva Kuehlmann, CG lead; Charles Lee, DMP; Andre Vidal Vi Nguyen, finish. (Toolbox: Nuke, Maya) Music Ear Candy “A Kid Named Turbo,” soundtrack. Sound Wave Studios Aaron Reynolds, Chris Afzal, Isaac Matus, sound designers/mixers; Vicky Ferraro, exec producer; Eleni Giannopoulos, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
