Part of Droga5 NY’s new brand platform, “More Is Made By The Many,” for Hennessy V.S.O.P. cognac, this 30-second film, “Take a Seat,” invites viewers to a shared mindset brought to life with one ever-expansive table, made up of many unique tables.
In a seamless, one-take camera move, we travel through this table to unlock a borderless world, showcasing the magic that comes when people from different walks of life gather around Hennessy V.S.O.P to share, converse and ultimately be made better by one another. The film was directed by the Sportscar trio (Ariel Fish, Lucy Sandler, C Prinz) via production company Florence.
Credits
Client Hennessy V.S.O.P. Agency Droga5 NY Tim Gordon, Felix Richter, co-chief creative officers; Alexander Nowak, global head of art; Marco Howell, group creative director; Haywood Watkins III, creative director; Mia Rafowitz, copywriter; Cara Cecchini, art director; Albie Eloy, associate design director; Olivia Piazza, designer; Ruben Mercadal, associate director of film production; Roger Moran, sr. producer, film; Hugh Copeland, associate producer, film; Mike Ladman, sr. music supervisor; Brad Nayman, Angela Asistio, music supervisors; Harry Roman-Torres, chief brand strategy officer; Drew Simel, strategy director; Justin Clagette, intercultural context director. Production Company Florence Sportscar, director; Logan Triplett, DP; Jarad Anderson, founder/exec producer; Matt Griffo, exec producer; Sophie Brooks, producer; Brielle Hubert, production designer. Casting Tiffany Casting Editorial Cut+Run Jonnie Scarlett, editor; Chrissy Doughty, assistant editor; Marcia Wigley, head of production. Postproduction The Mill New York Mandy Harris, exec producer; Tanya Ferguson, sr. producer; Chanelle Larios, producer; Antoine Douadi, Keith Sullivan, VFX supervisors/2D lead compositors; Dhruv Shankar, 2D compositor; Nasser Mandavi, Jiin You, Katelyn Veneman, 2D compositors/2D assists; Nick Metcalf, colorist; Arsen Arzumanyan, previz; Eva Kuehlmann, CG lead; Charles Lee, DMP; Andre Vidal Vi Nguyen, finish. (Toolbox: Nuke, Maya) Music Ear Candy “A Kid Named Turbo,” soundtrack. Sound Wave Studios Aaron Reynolds, Chris Afzal, Isaac Matus, sound designers/mixers; Vicky Ferraro, exec producer; Eleni Giannopoulos, producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
