Thanks to a crick in his neck caused by a poor mattress, a man believes his wife has left him. That’s because he can’t turn his head to see that she’s alongside him.
But fortunately Mattress Firm comes to the rescue with a comfortable mattress that is the antidote for so-called “Junk Sleep,” a malady that agency Droga5 NY continues to tackle in this ongoing campaign for the client.
Finally, after getting a new mattress from Mattress Firm, the man can turn his neck again and see his wife. While looking at her next to him in bed, the hubby gleefully declares that his wife has returned to him.
Steve Ayson of MJZ directed the campaign spots, including this one titled “Left By Wife.”
Credits
Client Mattress Firm Agency Droga5 NY Scott Bell, chief creative officer; Tara Lawall, executive creative director; George McQueen, Tom McQueen, group creative directors; Jonas Wittenmark, Tobias Carlson, creative directors; Lorne Heller, sr. copywriter; Justin Luu, sr. art director; Juan Camillo Garza, copywriter; Eve Nova, art director; Erin McCarthy, group design director; Andrew Diemer, sr. designer; Jeremy Fox, Gulshan Jaffery, executive producers, film; Adam Vevang, producer, film; Hugh Copeland, associate producer, film; Caroline Fahey, producer, art; Mike Ladman, music supervisor; Harry Roman-Torres, chief brand strategy officer; Tom Haslow, group brand strategy director; Gideon Olshansky, brand strategy director; Raymone Sein, sr. strategist; Justin Schneider, group communications strategy director; Lizzie Manning, communications strategy director; Gabrielle Deckelman, sr. communications strategist; Andy Littlewood, chief knowledge officer. Production Company MJZ Steve Ayson, director; Jeff Cronenweth, DP; Emma Wilcockson, exec producer; Adriana Cabada Mora, line producer; Jason Kisvarday, production designer. Postproduction Second Child Elizabeth Morringello, editor; Karis Konkler, postproduction coordinator. Editorial Exile Grant Surmi, Edward Line, editors; Erin Offenhauser, Tara O’Sullivan, assistant editors; Sasha Hirschfeld, exec producer; LauRenn Reed, lead producer. Telecine Company 3 Tim Masick, Jenny Montgomery, Jaime O’Bradovich, colorists; Kevin Breheny, Nick Krasnic, color producers; Ryan Moncrief, color assistant. VFX/Post Parliament Music Found Objects Jay Wadley, ECD, co-founder & composer; Trevor Gureckis, ECD, co-founder; Ben Marshall, creative director & composer; Adam Weiss, composer; Jennie Armon, exec producer; Nick Chomowicz, lead producer; Katt Matt, Agatha Lee, producers; Lee Cash Chisholm, music coordinator. Audio King Lear Music & Sound Ed Downham, Dugal Macdiarmid, sound design & mix.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
