Thanks to a crick in his neck caused by a poor mattress, a man believes his wife has left him. That’s because he can’t turn his head to see that she’s alongside him.
But fortunately Mattress Firm comes to the rescue with a comfortable mattress that is the antidote for so-called “Junk Sleep,” a malady that agency Droga5 NY continues to tackle in this ongoing campaign for the client.
Finally, after getting a new mattress from Mattress Firm, the man can turn his neck again and see his wife. While looking at her next to him in bed, the hubby gleefully declares that his wife has returned to him.
Steve Ayson of MJZ directed the campaign spots, including this one titled “Left By Wife.”
Credits
Client Mattress Firm Agency Droga5 NY Scott Bell, chief creative officer; Tara Lawall, executive creative director; George McQueen, Tom McQueen, group creative directors; Jonas Wittenmark, Tobias Carlson, creative directors; Lorne Heller, sr. copywriter; Justin Luu, sr. art director; Juan Camillo Garza, copywriter; Eve Nova, art director; Erin McCarthy, group design director; Andrew Diemer, sr. designer; Jeremy Fox, Gulshan Jaffery, executive producers, film; Adam Vevang, producer, film; Hugh Copeland, associate producer, film; Caroline Fahey, producer, art; Mike Ladman, music supervisor; Harry Roman-Torres, chief brand strategy officer; Tom Haslow, group brand strategy director; Gideon Olshansky, brand strategy director; Raymone Sein, sr. strategist; Justin Schneider, group communications strategy director; Lizzie Manning, communications strategy director; Gabrielle Deckelman, sr. communications strategist; Andy Littlewood, chief knowledge officer. Production Company MJZ Steve Ayson, director; Jeff Cronenweth, DP; Emma Wilcockson, exec producer; Adriana Cabada Mora, line producer; Jason Kisvarday, production designer. Postproduction Second Child Elizabeth Morringello, editor; Karis Konkler, postproduction coordinator. Editorial Exile Grant Surmi, Edward Line, editors; Erin Offenhauser, Tara O’Sullivan, assistant editors; Sasha Hirschfeld, exec producer; LauRenn Reed, lead producer. Telecine Company 3 Tim Masick, Jenny Montgomery, Jaime O’Bradovich, colorists; Kevin Breheny, Nick Krasnic, color producers; Ryan Moncrief, color assistant. VFX/Post Parliament Music Found Objects Jay Wadley, ECD, co-founder & composer; Trevor Gureckis, ECD, co-founder; Ben Marshall, creative director & composer; Adam Weiss, composer; Jennie Armon, exec producer; Nick Chomowicz, lead producer; Katt Matt, Agatha Lee, producers; Lee Cash Chisholm, music coordinator. Audio King Lear Music & Sound Ed Downham, Dugal Macdiarmid, sound design & mix.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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