Chase Sapphire Reserve’s new brand campaign features Michael B. Jordan. In the campaign out of Droga5 NY, Jordan partners with Sapphire as a co-storyteller, sharing the ways Sapphire Reserve–with its points, benefits and perks–helps unlock the wonders of traveling the world.
This spot features Jordan with appearances by acclaimed artist Anderson .Paak, star chefs Sophia Roe and Melissa King, and master wellness and self-care educator Devi Brown. Directed by Fleur Fortune of production house Iconoclast, the spot is also graced by the musical stylings of .Paak who composed an original score aimed to give viewers the surround sound Sapphire experience.
Fortune brought on Oscar-nominated (Dunkirk) cinematographer Hoyte van Hoytema, whose feature credits also include Nope, Interstellar and Her. Together, The director and DP teamed to use prismatic lighting to signal Jordan’s journey from one transformative experience to the next, powered by Chase Sapphire Reserve.
Credits
Client Chase Sapphire Agency Droga5 NY Scott Bell, chief creative officer; Juliana Cobb, executive creative director; Marybeth Ledesma, group creative director; Courtney Richardson, Shloimy Notik, Harry Bugden, Carrie Levy, John Verocchi, creative directors; Christian Maine De Biran, sr. art director; Daniel Freeda, sr. copywriter; Vanessa Bittante, art director; Gabriel Sehringer, copywriter; Dan Gonda, president; Lula Laudon, executive group strategy director; Rik Mistry, group brand strategy director; Jenny Mott, brand strategy director; Afrika-Ira Humble, brand strategist; Mariel Milner, communications strategy director; Molly Klein, sr. communications strategist; Matthew Meyers, communications strategist; Lily Ng, head of data strategy; Ty Matsunaga, data strategy director; Nate Scott, executive design director; Mark Yoon, group design director; Dan Pulito, design director; Leslie Chang, associate design director; Thalia Kelly, sr. designer; Kalissa White, designer; Jenn Mann, associate director, interactive/experiential; Liliana Vega-Estrada, executive producer, film; Carlos Valdivia, Volney Guzman, sr. producers, film; Alisha Bhowmik, associate producer, film; Cliff Lewis, director, art production. Production Iconoclast Fleur Fortune, director; Hoyte van Hoytema, DP; Valerie Romer, exec producer; Jennifer Barrons, Rob Stark, producers. VFX Framestore Martin Lazaro, creative director; Heino Henning, exec producer; Nadia Brent, bidding producer; Nathan Niamehr, Catherine May, producers; Eric Rosenfeld, on set VFX supervisor; David Sudd, LIDAR; Kshitij “Kay” Khanna, lead compositor; Deji Oduntan, Kenzi Parker, Zimei Song, finishing artists; Avery Herzog, Jess Kim, Nasser Mandavisobi, Jason Tsai, compositors; Eugen Bekafigo, VFX editor; Jimmy San, CG lead; Evan Lee, Jeremy Livingston, Youran Lyu, Kayla Whitehead, Rui Yang, CG artists; Sean Curran, CG animator; Coskyu Ozdemir, CG FX artist; Jake Cuddihy, Christopher Friesen, design R&D; Nathan Zankich, design R&D; Coy Yuan, designer; Benjamin Walant, matte painter. Color Company 3 Beau Leon, colorist; Evan Reinhard, color assistant; Dan Butler, sr. producer, short form. Editorial Exile Shane Reid, Stephania Dulowski, editors; Ersin Dogruer, Patrick Hayes, assistants; David Won, Sara Arnold, producers; Sasha Hirschfeld, Jenn Locke, exec producer. Music Anderson .Paak Audio Heard City Dan Flosdorf, sound designer & mixer; Gloria Pitagorsky, managing partner; Phil Loeb, Jeremy Siegel, additional record & mix; Jackie James, Sasha Awn, exec producers; Lisa Rosenberg, sr. producer; Nick Duvarney, producer; Dylan Stetson, assistant producer; Ronnie Stapleton, Seth Brogdon, Virginia Wright, Zoltan Monori, Chenoa Tarin, Oddy Litlabo, assistant mixers. Sound Design 750mph Sam Ashwell, sound design & Mix; Mike Bovill, supporting sound engineer; Olivia Ray, audio producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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