Droga5 London turned out this film which introduces Royal Enfield’s new motorcycle, the Himalayan, which was designed for the unpredictability of the Himalayas. Directed by Academy Award winners Martin Desmond Roe and Travon Free, the piece juxtaposes expectation with reality. Adventurers embark on a journey with a plan in mind, but the mountain has a different one. The film features CS Santosh, professional Indian off-road and endurance rider, alongside Jesslina Nayyar, with the music production being lead by Grammy Award winner Lorne Balfe and Dirty Soup.
“We could not have scripted the crazy and unpredictable elements that the mountain threw our way: the altitude sickness, the crazy weather conditions, the landslides, the beauty, but the Royal Enfield Himalayan was always prepped and primed to take on whatever the mountain had in store,” said Shelley Smoler, chief creative officer of Droga5 London.
Credits
Client Royal Enfield Agency Droga5 London Shelley Smoler, chief creative officer; Matt Hubbard, group creative director; Ed Redgrave, creative director; Pete Giblin, sr. creative; Oscar Gierup, Cameron Turner-Lowe & Conor Hamill, creatives; Damien Le Castrec, chief strategy officer; Stephanie McArdle, head of design; Matteo Alabiso, design director; Anya Landolt, Julia Kuisma & Kateryna Kotikhina, designers; Mike O’Brien & Rob Wicksteed, motion designers; Peter Montgomery, head of production; Tom Falck & James Plaxton, sr. producers; Tim Larke, head of studio. Production Company Dirty Robber Martin Desmond Roe & Travon Free, directors; David Mrkun, DP; Nick Frew, editor; Mickey Meyer, exec producer; Matt Roe, post producer. Local Production Company Angles Unlimited India Kanika Raheja & Sumit Sharma, producers; Ateet Chatta, assistant director; Anuj Singh & Gilbert Mascarenhas, production managers; Chandni Tyagi & Chintan Pandey, production coordinators; Odpal George, location manager; Stamba, location coordinator; Debangshu Roy, sound recordist; Smriti Wadhwa, production designer; Chirag Dhariwal, drone operator; Manpreet Singh, gimbal operator; Shashi Kumar, rig operator. Offline Edit The Quarry Scot Crane & Julian Tranquille, editors; Richard Goodger, assistant editor; Tor Adams, offline producer. Postproduction Electric Studios Ben Honour, exec producer; Geoff Parsons & Sam Tootal, creatives; Tom Bogda, sr. producer. Pavel Ivanov, Domhnall Malone, AFX and AI artists; Kingsley Bailey, edit. Color Grade Electric Colour Connor Coolbear, colorist; Rosie Corbett, producer. Audio Post 750mph Mike Bovill, sr. sound engineer; Olivia Ray, head of production; Carla Thomas, sr. producer. Music Dirty Soup Lorne Balfe, score producer; Kiley Norton, composer; Raife Burchell, music supervisor.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
