Droga5 London turned out this film which introduces Royal Enfield’s new motorcycle, the Himalayan, which was designed for the unpredictability of the Himalayas. Directed by Academy Award winners Martin Desmond Roe and Travon Free, the piece juxtaposes expectation with reality. Adventurers embark on a journey with a plan in mind, but the mountain has a different one. The film features CS Santosh, professional Indian off-road and endurance rider, alongside Jesslina Nayyar, with the music production being lead by Grammy Award winner Lorne Balfe and Dirty Soup.
“We could not have scripted the crazy and unpredictable elements that the mountain threw our way: the altitude sickness, the crazy weather conditions, the landslides, the beauty, but the Royal Enfield Himalayan was always prepped and primed to take on whatever the mountain had in store,” said Shelley Smoler, chief creative officer of Droga5 London.
Credits
Client Royal Enfield Agency Droga5 London Shelley Smoler, chief creative officer; Matt Hubbard, group creative director; Ed Redgrave, creative director; Pete Giblin, sr. creative; Oscar Gierup, Cameron Turner-Lowe & Conor Hamill, creatives; Damien Le Castrec, chief strategy officer; Stephanie McArdle, head of design; Matteo Alabiso, design director; Anya Landolt, Julia Kuisma & Kateryna Kotikhina, designers; Mike O’Brien & Rob Wicksteed, motion designers; Peter Montgomery, head of production; Tom Falck & James Plaxton, sr. producers; Tim Larke, head of studio. Production Company Dirty Robber Martin Desmond Roe & Travon Free, directors; David Mrkun, DP; Nick Frew, editor; Mickey Meyer, exec producer; Matt Roe, post producer. Local Production Company Angles Unlimited India Kanika Raheja & Sumit Sharma, producers; Ateet Chatta, assistant director; Anuj Singh & Gilbert Mascarenhas, production managers; Chandni Tyagi & Chintan Pandey, production coordinators; Odpal George, location manager; Stamba, location coordinator; Debangshu Roy, sound recordist; Smriti Wadhwa, production designer; Chirag Dhariwal, drone operator; Manpreet Singh, gimbal operator; Shashi Kumar, rig operator. Offline Edit The Quarry Scot Crane & Julian Tranquille, editors; Richard Goodger, assistant editor; Tor Adams, offline producer. Postproduction Electric Studios Ben Honour, exec producer; Geoff Parsons & Sam Tootal, creatives; Tom Bogda, sr. producer. Pavel Ivanov, Domhnall Malone, AFX and AI artists; Kingsley Bailey, edit. Color Grade Electric Colour Connor Coolbear, colorist; Rosie Corbett, producer. Audio Post 750mph Mike Bovill, sr. sound engineer; Olivia Ray, head of production; Carla Thomas, sr. producer. Music Dirty Soup Lorne Balfe, score producer; Kiley Norton, composer; Raife Burchell, music supervisor.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
