Droga5 London has created a global brand campaign for Setapp, a subscription service providing access to 190+ creative, productivity and maintenance apps for Macs, iPhones and iPads to help users complete any task.
The new “Don’t Get Sidetracked. Get Setapp” campaign revolves around three comic films, directed by Jeff Low of Biscuit Filmworks UK, each showing the absurdly dramatic consequences of someone failing to finish what they started.
In this commercial titled “Snake,” a man with a phobia of snakes is hypnotized into thinking he has become one and is left in a snake-like state as his therapist gets distracted.
Ed Redgrave, Droga5 London creative director, said: “If you’re reading this it’s entirely probable you’ve started some other task and then become distracted and ended up here. If that’s you–or if that’s ever been you–you need Setapp. A suite of apps to help you complete any task.”
Credits
Client Setapp Agency Droga5 London David Kolbusz, chief creative officer; Ed Redgrave, Dave Wigglesworth, creative directors/creatives; Nick Lindo, Sebastien Thomas, creatives; Stephanie McArdle, lead designer; Matteo Alabiso, sr. designer; Tim Larke, studio director; Tim Whirledge, strategy director; Peter Montgomery, producer; Deborah McCartney, sr. assistant producer. Production Company Biscuit Filmworks UK Jeff Low, director; Rupert Reynolds-Maclean, managing director/exec producer; Kwok Yau, producer; Kaname Onoyama, DP; Maruxa Alvar, production designer; Emily Newson, hair & makeup; Ramona Creanga, costume designer. Editorial Work Editorial Saam Hodivala, Jamie Hodgson, editors; Ella Seswick, edit producer. Postproduction Electric Theatre Company Ryan Knowles, 2D lead; Luke Morrison, colorist; Jon Purton, post producer. Audio 750MPH Sam Ashwell, sound designer; Mary-Ann D’Cruz, sound producer. Music Hywel Evans, music supervision. Goldstein Music, music composition.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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