Droga5 London has created a global brand campaign for Setapp, a subscription service providing access to 190+ creative, productivity and maintenance apps for Macs, iPhones and iPads to help users complete any task.
The new “Don’t Get Sidetracked. Get Setapp” campaign revolves around three comic films, directed by Jeff Low of Biscuit Filmworks UK, each showing the absurdly dramatic consequences of someone failing to finish what they started.
In this commercial titled “Snake,” a man with a phobia of snakes is hypnotized into thinking he has become one and is left in a snake-like state as his therapist gets distracted.
Ed Redgrave, Droga5 London creative director, said: “If you’re reading this it’s entirely probable you’ve started some other task and then become distracted and ended up here. If that’s you–or if that’s ever been you–you need Setapp. A suite of apps to help you complete any task.”
Credits
Client Setapp Agency Droga5 London David Kolbusz, chief creative officer; Ed Redgrave, Dave Wigglesworth, creative directors/creatives; Nick Lindo, Sebastien Thomas, creatives; Stephanie McArdle, lead designer; Matteo Alabiso, sr. designer; Tim Larke, studio director; Tim Whirledge, strategy director; Peter Montgomery, producer; Deborah McCartney, sr. assistant producer. Production Company Biscuit Filmworks UK Jeff Low, director; Rupert Reynolds-Maclean, managing director/exec producer; Kwok Yau, producer; Kaname Onoyama, DP; Maruxa Alvar, production designer; Emily Newson, hair & makeup; Ramona Creanga, costume designer. Editorial Work Editorial Saam Hodivala, Jamie Hodgson, editors; Ella Seswick, edit producer. Postproduction Electric Theatre Company Ryan Knowles, 2D lead; Luke Morrison, colorist; Jon Purton, post producer. Audio 750MPH Sam Ashwell, sound designer; Mary-Ann D’Cruz, sound producer. Music Hywel Evans, music supervision. Goldstein Music, music composition.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
