Droga5 just cooked up Mattress Firm’s first-ever creative platform, Junk Sleep.
So, what is Junk Sleep? When we don’t get nearly enough sleep, primarily because our beds are garbage–that’s Junk Sleep. So instead of recharging after a long day, we endure long nights of tossing and turning, and wake up feeling awful–that’s Junk Sleep.
Junk Sleep makes us tired, unhappy and unhealthy. Junk Sleep leaves our brains in a fog. Makes us forget things. Makes us screw stuff up. Makes everything difficult. That’s why mattress store chain Mattress Firm’s mission is to Unjunk your sleep.
Directed by Steve Ayson of MJZ, this anthem spot in the campaign stars Liev Schreiber and plays like a bold, dreamy PSA that identifies and defines a national nightmare.
Credits
Client Mattress Firm Agency Droga5 New York Tim Gordon, Felix Richter, co-chief creative officers; Scott Bell, executive creative director; Andy Ferguson, group creative director; Matty Smith, Will Lowe, creative directors; Victor Moncluz, Joel Francke, associate creative directors; Conner Tobiason, Jason Gold, sr. art directors; Craig Gerringer, sr. copywriter; Jordan Dodson, copywriter; Jesse Austin, jr. copywriter; Sabrina Lau, jr. art director; Craig Wong, group experience design director; Jesse Brihn, director of film & content production; Jeremy Fox, executive producer, film; Oscar Thomas, sr. producer, film; Mateus DeFaria, producer, film; Will Davie, Nick Maschmeyer, group strategy directors; Gideon Olshanksy, strategy director. Production MJZ Steve Ayson, director; Michael Gioulakis, DP; David Zander, Emma Wilcockson, exec producers; Adriana Cebada Mora, producer; Jahmin Assa, production designer. Editorial & Sound Design Mackenzie Cutler, New York Gavin Cutler, Pamela Petruski, editors; Megan Heard, assistant editor; Gina Pagano, exec producer; Sam Schaffer, sound design. Postproduction Parliament Music Human, bicoastal James Dean Wells, exec producer; Morgan Visconti, Mike Jurasits, creative leads; John Chris Barnes, Craig DeLeon, composers. Audio Post/Sound Design Heard City, New York Evan Mangiamele, mixer/sound designer; Seth Phillips, Stefano Campello, mixers; Gloria Pitagorsky, managing director; Jackie James, Sasha Awn, exec producers; Andi Lewis, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
