To kick off its “Be More Here” campaign for client Dixie, Droga5 NY has turned out “Dark for Dinner,” a social movement that asks people to turn off their phones, cut out distractions and tune into the people at the table. The initiative encourages friends and families to return the focus to one another every Sunday, to “be more here,” then come back online and tell us what they learned using the hashtag, #DarkforDinner.
A :30 national TV spot features four real groups of families and friends who agreed to put their phones away for the night and get deep with each other over dinner. The results were amazing—laughs, tears, love confessions, revelations, serious debates about ridiculous subjects—all of which reminds us how valuable it is to truly connect with the people we love. Free from any distractions, the spot captured and celebrated the moments, quirks, and conversations that surfaced when everyone’s attention was where it belonged. An extended version of the national TV spot has gone live online.
Henry Mason of Chelsea Pictures directed the spot which was cut by Patrick Colman of Final Cut NY.
Credits
Client Georgia Pacific/Dixie Agency Droga5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Karen Land Short, Casey Rand, creative directors; Dan Brill, copywriter; Spencer Hansen, art director; Rich Greco, design director; Kathryn Brylinsky, designer; SallyAnn Dale, chief creation officer; Ben Davies, head of broadcast production; Bill Berg, broadcast producer; Jonny Bauer, global chief strategy officer; Colm Murphy, group strategy director; Nick Maschmeyer, sr. strategist. Production Chelsea Pictures Henry Mason, director; Benn Martenson, DP; Allison Amon, partner/exec producer; Howard Woffinden, producer. Editorial Final Cut NY Patrick Colman, editor; Spencer Campbell, assistant editor; Lauren Bleiweiss, exec producer; VietAn Nguyen, head of production. Postproduction Significant Others Alek Rost, producer; Dirk Greene, Flame artist. Audio Significant Others T. Terressa Tate, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
