Scents trigger powerful memories and that dynamic is used to great advantage for families who are leaving their long-time homes. Directed by Zachary Heinzerling (a Best Feature Documentary Oscar nominee for Cutie and the Boxer) and conceived by a creative team at Droga5, this short online film–titled Give the Gift of Home–follows three families about to transition from a beloved residence to new accommodations. They do so having left a piece of them back at their original abodes. But Air Wick gives them a special “Gift of Home,” devising special scents synonymous with their sentimental, life-shaping roosts.
This year’s “Gift of Home” campaign is especially meaningful with a charitable partnership between Habitat for Humanity International and Air Wick. During the holiday season, Air Wick is donating $250,000 through a portion of its profits to benefit families in partnership with Habitat for Humanity International.
Credits
Client Reckitt Benckiser/Air Wick Agency Droga 5, New York David Droga, creative chairman; Ted Royer, chief creative officer; Tim Gordon, Nick Klinkert, group creative directors; Craig Gerringer, Nic Bauman, copywriters; Conner Tobiason, Sean Park, art directors; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Topher Lorette, group integrated production manager; Leah Donnenberg, producer; Jonny Bauer, global chief strategy officer; Jonathan Gadd, group strategy director; Deaglan McFarland, strategy director; Danielle Travers, sr. brand strategist; Graham Jones, brand strategist; Calvin Stowell, sr. social strategist; Samantha Deevy, comms. strategy director; Brynn Little sr. comms strategist; Lily Ng, data strategy director. Production Ways & Means Zachary Heinzerling, director; Stuart Winecoff, DP; Lana Kim, Jett Steiger, exec producers; Lia Mayer-Sommer, producer. Editorial Cut + Run New York Akiko Iwakawa, editor; Joe Simmons, assistant editor; Rana Martin, exec producer; Ellen Lavery, producer. Postproduction Roma VFX Vincent Roma, Flame artist. Music Martin Crane Audio Sonic Union Rob McIver, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
