With 167 hours of travel, 17 flights, 15 shoot days, 13 hotel beds, and one around the world ticket, the Chase Sapphire Reserve travelers scouted the most amazing restaurants, accommodations, transportation and experiences they could find. From gorilla trekking in Uganda to sandboarding in the Chilean Desert, these adventure seekers were truly discovering and experiencing their dream destinations in real time. In each of the spots, the cardmembers report back to James Corden, via video chat and his makeshift command center–all to lay the groundwork for Corden to decide where he should go on his vacation.
The campaign, which includes three films, was conceived by Droga5 NY with Thibaut Grevet of Knucklehead directing. One film shows scouts traversing seven continents to bring Corden back the best options; another focuses on Uganda; and this piece gives Corden a taste of Tokyo. But beyond the travelcade, the work taps into Corden’s good humor.
Credits
Client Chase Sapphire Reserve Agency Droga5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Duncan Marshall, partner/executive creative director; Donnell Johnson, Emmie Nostitz, creative directors; Craig Gerringer, sr. copywriter; Conner Tobiason, sr. art director; Patrick Newman, jr. copywriter; Sonja Johnson, jr. art director; Joseph Dasaro, design director; Kelsey Plantas, designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, Bryan Litman, co-directors of film production; Liliana Vega, sr. producer, film; Sophie Paton, associate, producer, film; Mike Ladman, music supervisor. Production Knucklehead Thibaut Grevet, director; Daniel Bouquet, DP; Cathleen Kisich, exec producer; Francis Mildmay-White, producer. Editorial Second Child Work Editorial Kevin Zimmerman, Adam Robinson, Adam Zuckerman, Nick Ljubicich, editors; Elizabeth Blanchard, Erik Vogt-Nilsen, assistant editors; Scott Chinn, exec producer; Norah Gurley, producer. Postproduction MPC Jesse Kurnit, exec producer; Paulina Salazar, producer. Music Dan Deacon Audio Sonic Union Rob McIver, mixer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
