With 167 hours of travel, 17 flights, 15 shoot days, 13 hotel beds, and one around the world ticket, the Chase Sapphire Reserve travelers scouted the most amazing restaurants, accommodations, transportation and experiences they could find. From gorilla trekking in Uganda to sandboarding in the Chilean Desert, these adventure seekers were truly discovering and experiencing their dream destinations in real time. In each of the spots, the cardmembers report back to James Corden, via video chat and his makeshift command center–all to lay the groundwork for Corden to decide where he should go on his vacation.
The campaign, which includes three films, was conceived by Droga5 NY with Thibaut Grevet of Knucklehead directing. One film shows scouts traversing seven continents to bring Corden back the best options; another focuses on Uganda; and this piece gives Corden a taste of Tokyo. But beyond the travelcade, the work taps into Corden’s good humor.
Credits
Client Chase Sapphire Reserve Agency Droga5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Duncan Marshall, partner/executive creative director; Donnell Johnson, Emmie Nostitz, creative directors; Craig Gerringer, sr. copywriter; Conner Tobiason, sr. art director; Patrick Newman, jr. copywriter; Sonja Johnson, jr. art director; Joseph Dasaro, design director; Kelsey Plantas, designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, Bryan Litman, co-directors of film production; Liliana Vega, sr. producer, film; Sophie Paton, associate, producer, film; Mike Ladman, music supervisor. Production Knucklehead Thibaut Grevet, director; Daniel Bouquet, DP; Cathleen Kisich, exec producer; Francis Mildmay-White, producer. Editorial Second Child Work Editorial Kevin Zimmerman, Adam Robinson, Adam Zuckerman, Nick Ljubicich, editors; Elizabeth Blanchard, Erik Vogt-Nilsen, assistant editors; Scott Chinn, exec producer; Norah Gurley, producer. Postproduction MPC Jesse Kurnit, exec producer; Paulina Salazar, producer. Music Dan Deacon Audio Sonic Union Rob McIver, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
