With 167 hours of travel, 17 flights, 15 shoot days, 13 hotel beds, and one around the world ticket, the Chase Sapphire Reserve travelers scouted the most amazing restaurants, accommodations, transportation and experiences they could find. From gorilla trekking in Uganda to sandboarding in the Chilean Desert, these adventure seekers were truly discovering and experiencing their dream destinations in real time. In each of the spots, the cardmembers report back to James Corden, via video chat and his makeshift command center–all to lay the groundwork for Corden to decide where he should go on his vacation.
The campaign, which includes three films, was conceived by Droga5 NY with Thibaut Grevet of Knucklehead directing. One film shows scouts traversing seven continents to bring Corden back the best options; another focuses on Uganda; and this piece gives Corden a taste of Tokyo. But beyond the travelcade, the work taps into Corden’s good humor.
Credits
Client Chase Sapphire Reserve Agency Droga5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Duncan Marshall, partner/executive creative director; Donnell Johnson, Emmie Nostitz, creative directors; Craig Gerringer, sr. copywriter; Conner Tobiason, sr. art director; Patrick Newman, jr. copywriter; Sonja Johnson, jr. art director; Joseph Dasaro, design director; Kelsey Plantas, designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, Bryan Litman, co-directors of film production; Liliana Vega, sr. producer, film; Sophie Paton, associate, producer, film; Mike Ladman, music supervisor. Production Knucklehead Thibaut Grevet, director; Daniel Bouquet, DP; Cathleen Kisich, exec producer; Francis Mildmay-White, producer. Editorial Second Child Work Editorial Kevin Zimmerman, Adam Robinson, Adam Zuckerman, Nick Ljubicich, editors; Elizabeth Blanchard, Erik Vogt-Nilsen, assistant editors; Scott Chinn, exec producer; Norah Gurley, producer. Postproduction MPC Jesse Kurnit, exec producer; Paulina Salazar, producer. Music Dan Deacon Audio Sonic Union Rob McIver, mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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