With 167 hours of travel, 17 flights, 15 shoot days, 13 hotel beds, and one around the world ticket, the Chase Sapphire Reserve travelers scouted the most amazing restaurants, accommodations, transportation and experiences they could find. From gorilla trekking in Uganda to sandboarding in the Chilean Desert, these adventure seekers were truly discovering and experiencing their dream destinations in real time. In each of the spots, the cardmembers report back to James Corden, via video chat and his makeshift command center–all to lay the groundwork for Corden to decide where he should go on his vacation.
The campaign, which includes three films, was conceived by Droga5 NY with Thibaut Grevet of Knucklehead directing. One film shows scouts traversing seven continents to bring Corden back the best options; another focuses on Uganda; and this piece gives Corden a taste of Tokyo. But beyond the travelcade, the work taps into Corden’s good humor.
Credits
Client Chase Sapphire Reserve Agency Droga5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Duncan Marshall, partner/executive creative director; Donnell Johnson, Emmie Nostitz, creative directors; Craig Gerringer, sr. copywriter; Conner Tobiason, sr. art director; Patrick Newman, jr. copywriter; Sonja Johnson, jr. art director; Joseph Dasaro, design director; Kelsey Plantas, designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, Bryan Litman, co-directors of film production; Liliana Vega, sr. producer, film; Sophie Paton, associate, producer, film; Mike Ladman, music supervisor. Production Knucklehead Thibaut Grevet, director; Daniel Bouquet, DP; Cathleen Kisich, exec producer; Francis Mildmay-White, producer. Editorial Second Child Work Editorial Kevin Zimmerman, Adam Robinson, Adam Zuckerman, Nick Ljubicich, editors; Elizabeth Blanchard, Erik Vogt-Nilsen, assistant editors; Scott Chinn, exec producer; Norah Gurley, producer. Postproduction MPC Jesse Kurnit, exec producer; Paulina Salazar, producer. Music Dan Deacon Audio Sonic Union Rob McIver, mixer.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
