With 167 hours of travel, 17 flights, 15 shoot days, 13 hotel beds, and one around the world ticket, the Chase Sapphire Reserve travelers scouted the most amazing restaurants, accommodations, transportation and experiences they could find. From gorilla trekking in Uganda to sandboarding in the Chilean Desert, these adventure seekers were truly discovering and experiencing their dream destinations in real time. In each of the spots, the cardmembers report back to James Corden, via video chat and his makeshift command center–all to lay the groundwork for Corden to decide where he should go on his vacation.
The campaign, which includes three films, was conceived by Droga5 NY with Thibaut Grevet of Knucklehead directing. One film shows scouts traversing seven continents to bring Corden back the best options; another focuses on Uganda; and this piece gives Corden a taste of Tokyo. But beyond the travelcade, the work taps into Corden’s good humor.
Credits
Client Chase Sapphire Reserve Agency Droga5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Duncan Marshall, partner/executive creative director; Donnell Johnson, Emmie Nostitz, creative directors; Craig Gerringer, sr. copywriter; Conner Tobiason, sr. art director; Patrick Newman, jr. copywriter; Sonja Johnson, jr. art director; Joseph Dasaro, design director; Kelsey Plantas, designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, Bryan Litman, co-directors of film production; Liliana Vega, sr. producer, film; Sophie Paton, associate, producer, film; Mike Ladman, music supervisor. Production Knucklehead Thibaut Grevet, director; Daniel Bouquet, DP; Cathleen Kisich, exec producer; Francis Mildmay-White, producer. Editorial Second Child Work Editorial Kevin Zimmerman, Adam Robinson, Adam Zuckerman, Nick Ljubicich, editors; Elizabeth Blanchard, Erik Vogt-Nilsen, assistant editors; Scott Chinn, exec producer; Norah Gurley, producer. Postproduction MPC Jesse Kurnit, exec producer; Paulina Salazar, producer. Music Dan Deacon Audio Sonic Union Rob McIver, mixer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
