Part of Chase Sapphire’s “Same Planet More World” brand campaign from Droga5 NY, this spot titled “Dip” shows a gent going for a swim but each time he goes underwater, he has a vastly different experience.
Making a cameo appearance in the :30–which was directed by Osar Hudson of Pulse Films–is musician and producer Mark Ronson who as part of the campaign will be involved more significantly in creating excperiences and content with Chase throughout the year.
Client Chase Sapphire Agency Droga5 NY David Droga, creative chairman; Neil Heymann, global chief creative officer; Tim Gordon, Felix Richter, co-chief creative officers, NY; Juliana Cobb, executive creative director; George McQueen, Tom McQueen, associate creative directors; Tobias Lindborg, Jasper Yu, art directors; Felix Karlsson, Danielle Gasbarro, copywriters; Chance Medder, Mark Yoon, design directors; Kenisha Rullan, jr. designer; Dan Pulito, associate design director; Lia Sfiligoj, sr. designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, director of film production; Tricia Lentini Himot, group executive producer, film; Brandon Chen, sr. producer; Andres Riveros, Kenya Agunloye, associate producers, film; Mike Ladman, music supervisor; Cliff Lewis, director of art production; Tasha Cronin, Justin Durazzo, co-directors, interactive production; Jenn Mann, executive producer, interactive; Hannah Ades, producer, interactive; Mike Pignone, communication strategy director. Production Pulse Oscar Hudson, director; Albert Salas, DP, Davud Karbassioun, president of commercials and branded; Hillary Rogers, managing director; Darren Foldes, exec producer; Paul Ure, line producer; Rob Pearson, production designer; Elise Velasco, wardrobe. Editorial Cosmo Street Paul Hardcastle, editor (Cosmo Street/Trim); Maura Woodward, exec producer; Paolo Solarte, sr. producer; Kyle Moriarty, assistant editor. Postproduction/VFX Framestore James Razzall, exec producer/president; Steve Drew, VFX supervisor, shoot supervison, compositing; Matt Pascuzzi, VFX supervisor & compositing; Michael Ralla, shoot supervision; Nick Fraser, Maura Hurley, sr. producers; PJ Stegall, producer; Beau Leion, colorist; Andrew McLintock, telecine producer; Karch Coon, Jose Arauz, Eric Sibley, Nick Tanner, Chris Sonia, Kieran Walsh, Zavier Mojica, Elaina Brillantes, Brianna Reynolds, Bruno de la Calva, Gretchen Capatan, Craig Tozzi, compositing; Ben Walant, Callum McKeveny, matte painting; Jacob Sadowsky, VFX editor. Sound Design & Mix Wave Studios Aaron Reynolds, sound designer/mixer; Vicky Ferraro, exec producer; Eleni Giannopoulos, associate producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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