Part of Chase Sapphire’s “Same Planet More World” brand campaign from Droga5 NY, this spot titled “Dip” shows a gent going for a swim but each time he goes underwater, he has a vastly different experience.
Making a cameo appearance in the :30–which was directed by Osar Hudson of Pulse Films–is musician and producer Mark Ronson who as part of the campaign will be involved more significantly in creating excperiences and content with Chase throughout the year.
Credits
Client Chase Sapphire Agency Droga5 NY David Droga, creative chairman; Neil Heymann, global chief creative officer; Tim Gordon, Felix Richter, co-chief creative officers, NY; Juliana Cobb, executive creative director; George McQueen, Tom McQueen, associate creative directors; Tobias Lindborg, Jasper Yu, art directors; Felix Karlsson, Danielle Gasbarro, copywriters; Chance Medder, Mark Yoon, design directors; Kenisha Rullan, jr. designer; Dan Pulito, associate design director; Lia Sfiligoj, sr. designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, director of film production; Tricia Lentini Himot, group executive producer, film; Brandon Chen, sr. producer; Andres Riveros, Kenya Agunloye, associate producers, film; Mike Ladman, music supervisor; Cliff Lewis, director of art production; Tasha Cronin, Justin Durazzo, co-directors, interactive production; Jenn Mann, executive producer, interactive; Hannah Ades, producer, interactive; Mike Pignone, communication strategy director. Production Pulse Oscar Hudson, director; Albert Salas, DP, Davud Karbassioun, president of commercials and branded; Hillary Rogers, managing director; Darren Foldes, exec producer; Paul Ure, line producer; Rob Pearson, production designer; Elise Velasco, wardrobe. Editorial Cosmo Street Paul Hardcastle, editor (Cosmo Street/Trim); Maura Woodward, exec producer; Paolo Solarte, sr. producer; Kyle Moriarty, assistant editor. Postproduction/VFX Framestore James Razzall, exec producer/president; Steve Drew, VFX supervisor, shoot supervison, compositing; Matt Pascuzzi, VFX supervisor & compositing; Michael Ralla, shoot supervision; Nick Fraser, Maura Hurley, sr. producers; PJ Stegall, producer; Beau Leion, colorist; Andrew McLintock, telecine producer; Karch Coon, Jose Arauz, Eric Sibley, Nick Tanner, Chris Sonia, Kieran Walsh, Zavier Mojica, Elaina Brillantes, Brianna Reynolds, Bruno de la Calva, Gretchen Capatan, Craig Tozzi, compositing; Ben Walant, Callum McKeveny, matte painting; Jacob Sadowsky, VFX editor. Sound Design & Mix Wave Studios Aaron Reynolds, sound designer/mixer; Vicky Ferraro, exec producer; Eleni Giannopoulos, associate producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More