In this initial spot in ESPN’s new “That’s Gonna be on SportsCenter” campaign from Droga5 NY, a football player lamenting a botched play is visited by an other-worldly sportscaster Kenny Mayne, who lets him know that the moment is definitely going to be on SportsCenter. Unfortunately for the player, it will be a part of the Not Top 10 segment, where highlights are celebrated for their infamy, rather than achievement.
Mike Warzin of Arts & Sciences directed the ad, which is entitled “Reflection.” The phrase “That’s Gonna be on SportsCenter” became part of the sports lexicon years ago, as the show became embedded into the fabric of sports culture. “That’s Gonna be on SportsCenter” is a reminder and celebration that there are moments in sports, and then there are "SportsCentermoments."
Credits
Client ESPN - SportsCenter Agency Droga5 NY David Droga, creative chairman; Neil Heymann, chief creative officer; Brandon Pierce, group creative director; David Spradlin, art director; Evan Barkoff, copywriter; Mark Yoon, design director; Erin Wilson, designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, director of film production; Tricia Lentini Himot, executive producer; Holly Schussler, associate producer. Production Arts & Sciences Mike Warzin, director; Ryley Brown, DP; Marc Marrie, managing director; Ashley Rabin, head of production; Eric Matthew Sedorovitz, line producer; Bailey Reeves, production supervisor. Editorial Exile Edit Katie Turinski, editor; Ling Chua, assistant editor; Sasha Hirschfeld, exec producer; Evyn Bruce, head of production; Gwynne Evans Reid, sr. VFX producer; Dino Tsaousis, Flame/VFX artist. Telecine Company 3 Sofie Borup, sr. colorist; Alexandra Lubrano, producer. Sound Design Wave Studios Aaron Reynolds, sound designer; Vicky Ferraro, exec producer. Audio Post Heard City Philip Loeb, mixer; Gloria Pitagorsky, exec producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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