In this initial spot in ESPN’s new “That’s Gonna be on SportsCenter” campaign from Droga5 NY, a football player lamenting a botched play is visited by an other-worldly sportscaster Kenny Mayne, who lets him know that the moment is definitely going to be on SportsCenter. Unfortunately for the player, it will be a part of the Not Top 10 segment, where highlights are celebrated for their infamy, rather than achievement.
Mike Warzin of Arts & Sciences directed the ad, which is entitled “Reflection.” The phrase “That’s Gonna be on SportsCenter” became part of the sports lexicon years ago, as the show became embedded into the fabric of sports culture. “That’s Gonna be on SportsCenter” is a reminder and celebration that there are moments in sports, and then there are "SportsCentermoments."
Credits
Client ESPN – SportsCenter Agency Droga5 NY David Droga, creative chairman; Neil Heymann, chief creative officer; Brandon Pierce, group creative director; David Spradlin, art director; Evan Barkoff, copywriter; Mark Yoon, design director; Erin Wilson, designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, director of film production; Tricia Lentini Himot, executive producer; Holly Schussler, associate producer. Production Arts & Sciences Mike Warzin, director; Ryley Brown, DP; Marc Marrie, managing director; Ashley Rabin, head of production; Eric Matthew Sedorovitz, line producer; Bailey Reeves, production supervisor. Editorial Exile Edit Katie Turinski, editor; Ling Chua, assistant editor; Sasha Hirschfeld, exec producer; Evyn Bruce, head of production; Gwynne Evans Reid, sr. VFX producer; Dino Tsaousis, Flame/VFX artist. Telecine Company 3 Sofie Borup, sr. colorist; Alexandra Lubrano, producer. Sound Design Wave Studios Aaron Reynolds, sound designer; Vicky Ferraro, exec producer. Audio Post Heard City Philip Loeb, mixer; Gloria Pitagorsky, exec producer.
Zocdoc has launched its 2025 brand campaign, “You’ve Got Options,” which takes an exaggerated, humorous approach to conveying the joy of feeling in control of your health care.
Created by agency 72andSunny, “You’ve Got Options” showcases the joy patients feel when they’ve found the right caregiver for them, despite the otherwise joyless circumstances. Underneath the satirical tone of each film lies a universal truth: The healthcare experience should make patients feel better, not worse, during their time of need.
The work simultaneously illustrates the plurality of providers across disciplines — from general practitioners to dentists to eye doctors to mental health specialists.
Zocdoc is intentionally set up to give more power to the patient, offering verified patients reviews and giving them a breadth and depth of providers. This helps each patient find the provider who is just right for their particular needs.
Among the package of spots--directed by Adam & Dave via production companies Arts & Sciences and Salmon--is this one titled “Couples Therapy,” the brand’s first about mental health care. A couple is shown finding common ground over finding a therapist on Zocdoc, yelling as if it were an over-the-top argument.
