In this initial spot in ESPN’s new “That’s Gonna be on SportsCenter” campaign from Droga5 NY, a football player lamenting a botched play is visited by an other-worldly sportscaster Kenny Mayne, who lets him know that the moment is definitely going to be on SportsCenter. Unfortunately for the player, it will be a part of the Not Top 10 segment, where highlights are celebrated for their infamy, rather than achievement.
Mike Warzin of Arts & Sciences directed the ad, which is entitled “Reflection.” The phrase “That’s Gonna be on SportsCenter” became part of the sports lexicon years ago, as the show became embedded into the fabric of sports culture. “That’s Gonna be on SportsCenter” is a reminder and celebration that there are moments in sports, and then there are "SportsCentermoments."
Credits
Client ESPN – SportsCenter Agency Droga5 NY David Droga, creative chairman; Neil Heymann, chief creative officer; Brandon Pierce, group creative director; David Spradlin, art director; Evan Barkoff, copywriter; Mark Yoon, design director; Erin Wilson, designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, director of film production; Tricia Lentini Himot, executive producer; Holly Schussler, associate producer. Production Arts & Sciences Mike Warzin, director; Ryley Brown, DP; Marc Marrie, managing director; Ashley Rabin, head of production; Eric Matthew Sedorovitz, line producer; Bailey Reeves, production supervisor. Editorial Exile Edit Katie Turinski, editor; Ling Chua, assistant editor; Sasha Hirschfeld, exec producer; Evyn Bruce, head of production; Gwynne Evans Reid, sr. VFX producer; Dino Tsaousis, Flame/VFX artist. Telecine Company 3 Sofie Borup, sr. colorist; Alexandra Lubrano, producer. Sound Design Wave Studios Aaron Reynolds, sound designer; Vicky Ferraro, exec producer. Audio Post Heard City Philip Loeb, mixer; Gloria Pitagorsky, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
