Beauty spot meets comedy short in the newest COVERGIRL film, Shade for Shade, which promotes COVERGIRL’s Exhibitionist Lipstick line. This two-minute online film from COVERGIRL takes us along for the ride with Issa Rae and her real-life best girlfriends (Megan Lawson, Abenet McMullen, Devin Walker) as the group navigates downtown LA on a night out.
Kim Gehrig of production house Somesuch directed for agency Droga5 New York.
Client COVERGIRL Agency Droga5 NY David Droga, creative chairman; Neil Heymann, chief creative officer; Alexander Nowak, executive creative director; Henry Kember, associate creative director; Neil Maclean, sr. art director; Hannah Park, copywriter; Gemma Slack, art director; Jesse Brihn, director of film production; Mike Hasinoff, executive producer; Jake Herman, associate producer; Mike Ladman, music supervisor. Production Somesuch Kim Gehrig, director; Nicky Barnes, exec producer; Saul Germaine, producer; Stuart Winecoff, DP. Editorial Work Editorial Jono Griffith, editor; Erica Thompson, exec producer; Jamie Lynn Perritt, producer; Theo Mercado, assistant editor. Postproduction MPC NY Matthew Loranger, exec producer; Krystle Timm, producer; Alvin Cruz, creative director; Sam Caine, lead Flame artist; Tim Crean, Derina Doorley, Rob Walker, Meggen Burdick, Giulia Barta, Greg Cutler, Lawrence Merrill, Flame team. Telecine Framestore Simon Bourne, colorist; Chris Anthony, sr. color producer; Hannah Oliver, Aaron Batista, production assistants. Music/Songs “Masterpiece”–Clarence Reid; “Go Off”–China Fox; “Dirty Looks”–China Fox; “I Choose You”–FOE; “Hold on Tight”–China Fox; “GPS”–Superfly Ky; “Maximum”–Deux Twins featuring Outlaw the Artist; “I Love You Dancer”–Marc Chantereau; “Shake It Up-Part 1”–Rickey Calloway. Sound Design Barking Owl Kelly Bayett, creative director/exec producer; Ashley Benton, producer; Morgan Johnson, sound designer. Audio Post Heard City Andi Lewis, producer; Dan Flosdorf, Mike Vitacco, mixers.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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