Beauty spot meets comedy short in the newest COVERGIRL film, Shade for Shade, which promotes COVERGIRL’s Exhibitionist Lipstick line. This two-minute online film from COVERGIRL takes us along for the ride with Issa Rae and her real-life best girlfriends (Megan Lawson, Abenet McMullen, Devin Walker) as the group navigates downtown LA on a night out.
Kim Gehrig of production house Somesuch directed for agency Droga5 New York.
Client COVERGIRL Agency Droga5 NY David Droga, creative chairman; Neil Heymann, chief creative officer; Alexander Nowak, executive creative director; Henry Kember, associate creative director; Neil Maclean, sr. art director; Hannah Park, copywriter; Gemma Slack, art director; Jesse Brihn, director of film production; Mike Hasinoff, executive producer; Jake Herman, associate producer; Mike Ladman, music supervisor. Production Somesuch Kim Gehrig, director; Nicky Barnes, exec producer; Saul Germaine, producer; Stuart Winecoff, DP. Editorial Work Editorial Jono Griffith, editor; Erica Thompson, exec producer; Jamie Lynn Perritt, producer; Theo Mercado, assistant editor. Postproduction MPC NY Matthew Loranger, exec producer; Krystle Timm, producer; Alvin Cruz, creative director; Sam Caine, lead Flame artist; Tim Crean, Derina Doorley, Rob Walker, Meggen Burdick, Giulia Barta, Greg Cutler, Lawrence Merrill, Flame team. Telecine Framestore Simon Bourne, colorist; Chris Anthony, sr. color producer; Hannah Oliver, Aaron Batista, production assistants. Music/Songs “Masterpiece”–Clarence Reid; “Go Off”–China Fox; “Dirty Looks”–China Fox; “I Choose You”–FOE; “Hold on Tight”–China Fox; “GPS”–Superfly Ky; “Maximum”–Deux Twins featuring Outlaw the Artist; “I Love You Dancer”–Marc Chantereau; “Shake It Up-Part 1”–Rickey Calloway. Sound Design Barking Owl Kelly Bayett, creative director/exec producer; Ashley Benton, producer; Morgan Johnson, sound designer. Audio Post Heard City Andi Lewis, producer; Dan Flosdorf, Mike Vitacco, mixers.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
