As sports fans attention turns to the NBA playoffs, Hennessy, the official spirit of the NBA, WNBA, NBA G League and USA Basketball, has rolled out a creative campaign from Droga5 NY, “Make Moves That Start Movements,” which speaks to the power each individual has to make an impact on the game loved by so many. The campaign stars NBA star Russell Westbrook, ”Literally Balling” artist Victor Solomon, and founder of Hoop York City Alex Taylor.
To celebrate their combined vision, Hennessy has launched this film–titled “Take it Far”–during the second round of the 2021 NBA Playoffs. Directed by Joshua Kissi, a first generation Ghanaian-American creative entrepreneur, the film depicts the journey of a basketball to demonstrate the places the game can take us, before pivoting to shine light on the NBA communities that are taking the culture further. As a new league partner, Hennessy aims to work in collaboration with the NBA and the many voices of this league to continue taking this game further. Helmed by Kissi via production house division7, this new film speaks to the power each individual has to make an impact on the game we love, encouraging our community to make moves powerful enough to start movements.
Beyond the film, Hennessy is launching an action of its own. As such, “Make Moves That Start Movements” is also allowing Hennessy to extend its Unfinished Business platform to the NBA, leaning into the power of the league, teams, and players to encourage dynamic moves in support of this ongoing movement. Unfinished Business is Hennessy’s initiative providing material support to help Black, Asian and Latinx small business owners in response to inequities exacerbated by COVID-19.
