The spot opens on a mysterious wanderer and his trusty steed as he discovers a literal fork in the road. We come to find that the wanderer is on a quest for breakfast and the fork in the road is forcing him to choose between pancakes or omelettes. Which way to go? He struggles deeply with this quandary until he’s abruptly rescued by an casual bystander who informs him that he could just go to IHOP where “they have all kinds of omelettes that come with pancakes,” so he doesn’t have to choose. He further assists the wanderer by pointing out the nearest IHOP, which has been directly across the street the entire time.
The campaign from Droga5 NY was created based on the consumer insight that the combination of omelettes plus pancakes (sweet and savory) appealed to customers. David Shafei of production company World War Seven directed the spot.
Credits
Client IHOP/Dine Equity Agency Droga5 NY David Droga, creative chairman; Scott Bell, executive creative director; Todd Rone Parker, Daniel Kelly, creative directors; Richard Langhorne, sr. copywriter; Zack Madrigal, sr. art director; Scott Minniear, jr. copywriter; Jackie Moran, jr. art director; Nate Moore, associate design director; Albie Eloy, designer; Amanda Revere, executive producer, film; Forrest Holt, producer, film. Production World War 7 David Shafei, director; Steve Yedlin, DP; Josh Ferrazzano, exec producer; Michael Mitchell, producer. Editorial MackCut Erik Larol, editor; Danielle Minch, assistant editor; Gina Pagano, exec producer; Margarita Mutuc, producer. Color Company 3 Tom Poole, colorist; Ashley McKim, exec producer. VFX Method Mario Caserta, Flame artist; Graham Dunglinson, sr. VFX producer. Music APM Audio Post Heard City Elizabeth McClanahan, mixer; Sasha Awn, exec producer; Andi Lewis, producer. Sound Design MackCut Sam Shaffer, sound designer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
