A bit too humble to toot its own horn, Pizza Hut instead enlists “Bragspeople” in this campaign conceived by Droga5 New York. In this particular spot, an alien being from another planet finds comfort in Pizza Hut offerings, especially its new grilled cheese stuffed crust pizza.
Adam & Dave of Arts & Sciences directed the spot with tabletop being helmed by Trevor Shepard of Woodshop.
Client Pizza Hut Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Scott Bell, group creative director; Jillian Goger, Matthew Swinburne, creative directors; Conor Dooley, Craig Gerringer, Eric Johnson, copywriters; Conner Tobiason, art director; Rich Greco, Devin Croda, design directors; Jessica Trombatore, jr. designer; Sally-Ann Dale, chief creation officer; Bryan Litman, executive broadcast producer; Rebecca Wilmer, sr. broadcast producer. Jamil McGinnis, associate broadcast producer; Ryan Barkan, Mike Ladman, music supervisors; Jonny Bauer, global chief strategy officer; Ben Brown, strategy director; Brian Nguyen, group communications strategist; Samantha Sutantio, sr. communications strategist; PJ Mongell, strategist; Lily Ng, data strategy director; Christina Fieni, data strategist. Production Arts & Sciences Adam & Dave, directors; Toby Irwin, DP; Marc Marrie, exec producer; Mal Ward, managing director; Christa Skotland, head of production; Pat Harris, producer. Production (tabletop) Woodshop Trevor Shepard, director; Sam Swisher, exec producer; Dan Marcus, producer. Editorial Arcade Editorial Greg Scruton, editor; Fernando Raigoza, Jr., assistant editor; Sila Soyer, exec producer; Alexa Atkin, producer. Postproduction MPC Camilla De Biaggi, exec producer, VFX; Dani Zeitlin, exec producer, color; Elissa Norman, sr. producer. Music Pulse Music Dan Kuby, exec producer; Danny Bensi, Saunder Jurriaans, composers. Audio Sonic Union Paul Weiss, Pat Sullivan, mixers.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
