A bit too humble to toot its own horn, Pizza Hut instead enlists “Bragspeople” in this campaign conceived by Droga5 New York. In this particular spot, an alien being from another planet finds comfort in Pizza Hut offerings, especially its new grilled cheese stuffed crust pizza.
Adam & Dave of Arts & Sciences directed the spot with tabletop being helmed by Trevor Shepard of Woodshop.
Credits
Client Pizza Hut Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Scott Bell, group creative director; Jillian Goger, Matthew Swinburne, creative directors; Conor Dooley, Craig Gerringer, Eric Johnson, copywriters; Conner Tobiason, art director; Rich Greco, Devin Croda, design directors; Jessica Trombatore, jr. designer; Sally-Ann Dale, chief creation officer; Bryan Litman, executive broadcast producer; Rebecca Wilmer, sr. broadcast producer. Jamil McGinnis, associate broadcast producer; Ryan Barkan, Mike Ladman, music supervisors; Jonny Bauer, global chief strategy officer; Ben Brown, strategy director; Brian Nguyen, group communications strategist; Samantha Sutantio, sr. communications strategist; PJ Mongell, strategist; Lily Ng, data strategy director; Christina Fieni, data strategist. Production Arts & Sciences Adam & Dave, directors; Toby Irwin, DP; Marc Marrie, exec producer; Mal Ward, managing director; Christa Skotland, head of production; Pat Harris, producer. Production (tabletop) Woodshop Trevor Shepard, director; Sam Swisher, exec producer; Dan Marcus, producer. Editorial Arcade Editorial Greg Scruton, editor; Fernando Raigoza, Jr., assistant editor; Sila Soyer, exec producer; Alexa Atkin, producer. Postproduction MPC Camilla De Biaggi, exec producer, VFX; Dani Zeitlin, exec producer, color; Elissa Norman, sr. producer. Music Pulse Music Dan Kuby, exec producer; Danny Bensi, Saunder Jurriaans, composers. Audio Sonic Union Paul Weiss, Pat Sullivan, mixers.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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