A bit too humble to toot its own horn, Pizza Hut instead enlists “Bragspeople” in this campaign conceived by Droga5 New York. In this particular spot, an alien being from another planet finds comfort in Pizza Hut offerings, especially its new grilled cheese stuffed crust pizza.
Adam & Dave of Arts & Sciences directed the spot with tabletop being helmed by Trevor Shepard of Woodshop.
Client Pizza Hut Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Scott Bell, group creative director; Jillian Goger, Matthew Swinburne, creative directors; Conor Dooley, Craig Gerringer, Eric Johnson, copywriters; Conner Tobiason, art director; Rich Greco, Devin Croda, design directors; Jessica Trombatore, jr. designer; Sally-Ann Dale, chief creation officer; Bryan Litman, executive broadcast producer; Rebecca Wilmer, sr. broadcast producer. Jamil McGinnis, associate broadcast producer; Ryan Barkan, Mike Ladman, music supervisors; Jonny Bauer, global chief strategy officer; Ben Brown, strategy director; Brian Nguyen, group communications strategist; Samantha Sutantio, sr. communications strategist; PJ Mongell, strategist; Lily Ng, data strategy director; Christina Fieni, data strategist. Production Arts & Sciences Adam & Dave, directors; Toby Irwin, DP; Marc Marrie, exec producer; Mal Ward, managing director; Christa Skotland, head of production; Pat Harris, producer. Production (tabletop) Woodshop Trevor Shepard, director; Sam Swisher, exec producer; Dan Marcus, producer. Editorial Arcade Editorial Greg Scruton, editor; Fernando Raigoza, Jr., assistant editor; Sila Soyer, exec producer; Alexa Atkin, producer. Postproduction MPC Camilla De Biaggi, exec producer, VFX; Dani Zeitlin, exec producer, color; Elissa Norman, sr. producer. Music Pulse Music Dan Kuby, exec producer; Danny Bensi, Saunder Jurriaans, composers. Audio Sonic Union Paul Weiss, Pat Sullivan, mixers.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
