Intimacy mounts between an attractive young couple as they put one another’s clothes on. Instead of peeling off their duds, they add layers of sensual, steamy warmth in the form of Downy softened clothes.
Margo Weathers of Supply&Demand directed for P&G’s Downy Fabric Softener and Grey New York.
Weathers observed, “It’s basically a threesome–a man, a woman and their clothes.”
CreditsClient Procter & Gamble/Downy Agency Grey New York Lisa Topol, executive creative director; Anne Stesney, Katie Jensen, associate creative directors; Kira Gotbatkin, art director; Stacy Towle, executive producer. Production Supply&Demand Margo Weathers, director; Tim Case, Charles Salice, Jeff Scruton, exec producers; Simon Chaudoir, DP. Editorial BlueRock Geordie Anderson, editor.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More