Intimacy mounts between an attractive young couple as they put one another’s clothes on. Instead of peeling off their duds, they add layers of sensual, steamy warmth in the form of Downy softened clothes.
Margo Weathers of Supply&Demand directed for P&G’s Downy Fabric Softener and Grey New York.
Weathers observed, “It’s basically a threesome–a man, a woman and their clothes.”
Client Procter & Gamble/Downy Agency Grey New York Lisa Topol, executive creative director; Anne Stesney, Katie Jensen, associate creative directors; Kira Gotbatkin, art director; Stacy Towle, executive producer. Production Supply&Demand Margo Weathers, director; Tim Case, Charles Salice, Jeff Scruton, exec producers; Simon Chaudoir, DP. Editorial BlueRock Geordie Anderson, editor.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
