A group of men playing baseball in the park are disappointed when their game is interrupted by rain until they realize that “beer is falling from the sky!” All the excited men in town are running around, celebrating in the streets. One man runs into a bar and tells everyone to come outside because it is raining beer, but these people look at him distainfully because, as the narrator explains “maybe your light beer should taste more like beer.” The Miller emblem appears over a bottle of Miller lite.
Credits
Agency: Y & R | Chicago Mark Figliulo, executive creative director; Dave Loew, creative director; Ken Erke, copywriter; Sonya Grewal, art director; Matt Bijarchi, director of broadcast production; David Fisher, producer; Mike Gorz, associate producer. Production Company: harvest Baker Smith, director; Emmanuel Lubezki, DP; Bonnie Goldfarb, executive producer; Lesley Chilcott, producer. Shot on location in Los Angeles and on the backlot at Universal Studios, Universal City, Los Angeles. Editorial: Spot Welders Inc. Eric Zumbrunnen, editor; David Glean, executive producer. Postproduction: Company 3 Los Angeles,Sea Level Visual Effects Stefan Sonnenfeld, colorist; Missy Papageorge, producer.,Brian Buongiorno, visual effects supervisor; Jim Bohn, Fire artist; Eric Bruno, Fire assistant; Romi Laine, producer. Music: Human Composers/sound designers Gareth Williams, Andy Bloch, Morgan Visconti, Lindsay Jehan, Sloan Alexander, John Connolly; Marc Altshuler, executive producer. Audio
The Best Work You May Never See: Diamond, Director Mark Zibert “Finish It” For Terry Fox Foundation
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
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