A group of men playing baseball in the park are disappointed when their game is interrupted by rain until they realize that “beer is falling from the sky!” All the excited men in town are running around, celebrating in the streets. One man runs into a bar and tells everyone to come outside because it is raining beer, but these people look at him distainfully because, as the narrator explains “maybe your light beer should taste more like beer.” The Miller emblem appears over a bottle of Miller lite.
Credits
Agency: Y & R | Chicago Mark Figliulo, executive creative director; Dave Loew, creative director; Ken Erke, copywriter; Sonya Grewal, art director; Matt Bijarchi, director of broadcast production; David Fisher, producer; Mike Gorz, associate producer. Production Company: harvest Baker Smith, director; Emmanuel Lubezki, DP; Bonnie Goldfarb, executive producer; Lesley Chilcott, producer. Shot on location in Los Angeles and on the backlot at Universal Studios, Universal City, Los Angeles. Editorial: Spot Welders Inc. Eric Zumbrunnen, editor; David Glean, executive producer. Postproduction: Company 3 Los Angeles,Sea Level Visual Effects Stefan Sonnenfeld, colorist; Missy Papageorge, producer.,Brian Buongiorno, visual effects supervisor; Jim Bohn, Fire artist; Eric Bruno, Fire assistant; Romi Laine, producer. Music: Human Composers/sound designers Gareth Williams, Andy Bloch, Morgan Visconti, Lindsay Jehan, Sloan Alexander, John Connolly; Marc Altshuler, executive producer. Audio
ServicePlan, Director Niclas Larsson Take Us On A Far-flung Journey For Lufthansa
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
MySHOOT Profiles
Add A Comment