A group of men playing baseball in the park are disappointed when their game is interrupted by rain until they realize that “beer is falling from the sky!” All the excited men in town are running around, celebrating in the streets. One man runs into a bar and tells everyone to come outside because it is raining beer, but these people look at him distainfully because, as the narrator explains “maybe your light beer should taste more like beer.” The Miller emblem appears over a bottle of Miller lite.
Credits
Agency: Y & R | Chicago Mark Figliulo, executive creative director; Dave Loew, creative director; Ken Erke, copywriter; Sonya Grewal, art director; Matt Bijarchi, director of broadcast production; David Fisher, producer; Mike Gorz, associate producer. Production Company: harvest Baker Smith, director; Emmanuel Lubezki, DP; Bonnie Goldfarb, executive producer; Lesley Chilcott, producer. Shot on location in Los Angeles and on the backlot at Universal Studios, Universal City, Los Angeles. Editorial: Spot Welders Inc. Eric Zumbrunnen, editor; David Glean, executive producer. Postproduction: Company 3 Los Angeles,Sea Level Visual Effects Stefan Sonnenfeld, colorist; Missy Papageorge, producer.,Brian Buongiorno, visual effects supervisor; Jim Bohn, Fire artist; Eric Bruno, Fire assistant; Romi Laine, producer. Music: Human Composers/sound designers Gareth Williams, Andy Bloch, Morgan Visconti, Lindsay Jehan, Sloan Alexander, John Connolly; Marc Altshuler, executive producer. Audio
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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