With Father’s Day fast approaching, tributes to Dad are popping up in the ad arena.
Dove, a client known for its insights into women with its “Real Beauty” initiative, now delves into the real beauty of fatherhood in this spot directed by Rob Meltzer of Stun Creative.
CreditsClient Dove Men+Care Agency Davie Brown Entertainment/The Marketing Arm. Tom Meyer, president; Marc Gilbar, creative director; Ben Greenberg, producer. Production Stun Creative Rob Meltzer, director/editor; Eric Haase, DP; Dayne Tanoika, editor; Brad Fox, post producer; Mark Feldstein, Brad Roth, principals. Motion GFX Buster Design.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More