Dove and the creative team at Edelman flip the concept of “ageism” on its head in this new campaign as the brand approaches the 67th anniversary of its iconic Beauty Bar. The “Beauty Never Gets Old” campaign blends purpose with product in creative that cheekily leans into the misguided perception of the Beauty Bar as “a product for your grandmother.”
Directed by Reed Morano via production company Caviar, this hero film showcases 10 powerhouse women who have been lifelong beauty-bar users, celebrating the essence of undying beauty with aging.
CreditsClient Unilever Brand Dove Agency Edelman Judy John, global chief creative officer; Andrew Simon, global creative director; Megan Skelly, EVP, executive creative director; Spike Logan, VP, creative director; Cassandra Shuber, Daniela Marino, associate creative directors; Kim Jose, EVP, group executive producer; Kate Forlenza, SVP, executive producer; Samantha Waite, producer; Lauren Rosas, VP, strategy director; Emily Greener, SVP, strategy director; Melle Hock, chief strategy officer. Production Company Caviar Reed Morano, director; Ellie Hemsley, photographer; Sean Bobbitt, DP; Tova Dann, Nisha Mullea, exec producers; Cat Craven Griffiths, head of production; Jude Vermeulen, producer; Sachin Chande, production manager; Richard Graysmark, 1st AD; Alexa Daly, Jenny Wells, production designers; Suzanne Cave, wardrobe stylist; Poppy France, hair & makeup artist. Editorial Cosmo Street Mark Potter, Lauren Piche, editors; Mikel Monleon, Flame artist; Maura Woodward, exec producer; Anne Lai, head of production; Will Hosida, finishing producer. Color Company 3 Tim Masick, colorist; Dana Villarreal, exec producer; Matt Smith, producer. Casting Real People Casting Lizzie Knowles, casting producer. Music Big Sync Music Breanna McFarlane, music supervisor; Won Cha, music coordinator. Media Company Mindshare Influencer Obvious.ly
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More