Dove and the creative team at Edelman flip the concept of “ageism” on its head in this new campaign as the brand approaches the 67th anniversary of its iconic Beauty Bar. The “Beauty Never Gets Old” campaign blends purpose with product in creative that cheekily leans into the misguided perception of the Beauty Bar as “a product for your grandmother.”
Directed by Reed Morano via production company Caviar, this hero film showcases 10 powerhouse women who have been lifelong beauty-bar users, celebrating the essence of undying beauty with aging.
CreditsClient Unilever Brand Dove Agency Edelman Judy John, global chief creative officer; Andrew Simon, global creative director; Megan Skelly, EVP, executive creative director; Spike Logan, VP, creative director; Cassandra Shuber, Daniela Marino, associate creative directors; Kim Jose, EVP, group executive producer; Kate Forlenza, SVP, executive producer; Samantha Waite, producer; Lauren Rosas, VP, strategy director; Emily Greener, SVP, strategy director; Melle Hock, chief strategy officer. Production Company Caviar Reed Morano, director; Ellie Hemsley, photographer; Sean Bobbitt, DP; Tova Dann, Nisha Mullea, exec producers; Cat Craven Griffiths, head of production; Jude Vermeulen, producer; Sachin Chande, production manager; Richard Graysmark, 1st AD; Alexa Daly, Jenny Wells, production designers; Suzanne Cave, wardrobe stylist; Poppy France, hair & makeup artist. Editorial Cosmo Street Mark Potter, Lauren Piche, editors; Mikel Monleon, Flame artist; Maura Woodward, exec producer; Anne Lai, head of production; Will Hosida, finishing producer. Color Company 3 Tim Masick, colorist; Dana Villarreal, exec producer; Matt Smith, producer. Casting Real People Casting Lizzie Knowles, casting producer. Music Big Sync Music Breanna McFarlane, music supervisor; Won Cha, music coordinator. Media Company Mindshare Influencer Obvious.ly
We Are Pi Rolls Out Trailer For Nike-Backed Feature On Athletes With Olympic and Paralympic Dreams
Amsterdam-based creative agency We Are Pi debuted the trailer for Crois Pas Qu’on Dort (Don’t Think We’re Sleeping in English), an inspiring feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90-minute French language film, which was developed and produced by We Are Pi with the support of Nike, will premiere in mid January 2025 followed by a release in theaters at the end of January. It follows three protagonists from Paris and its suburbs: Charles-Antoine, a runner with an intellectual disability who won Gold at the Tokyo Paralympics and is competing in this year’s Paralympics; and Leyna and Maysane, French twin sisters and heirs to their Laotian-Algerian family’s very own taekwondo dynasty who are coached by their father and dream of competing in taekwondo at Paris 2024. The athletes were followed by a film crew over the course of five years, recording how their stories, their lives and their sporting achievements unfold over time. The film combines the rawness and intimacy of their everyday lives with the audacity of their sporting dreams, with their stories culminating at the Paris 2024 Olympic and Paralympics. Crois Pas Qu’on Dort was created with the aim of inviting a new generation of athletes in France into sport by inspiring them with the stories of our protagonists and the transformative power that sport had on their lives. The production began over seven years ago in 2017 with nearly two years of extensive casting sessions that involved viewing around 500 profiles of athletes. Two directors, Nick Walters and Lou Marillier, English and French, respectively, subsequently followed the selected young protagonists closely as they pursued their... Read More