Publicis Conseil has created the first global campaign for AXA, showcasing the new brand propositioning: “Empower people to live a better life.” The campaign is inspired by the true story of an AXA client who was trapped and severely injured during the Nepal earthquake in 2015, while on a humanitarian mission. The AXA team on the ground found her, repatriated her and gave her all the medical and psychological help she needed to make a full recovery.
Her story is told in the spot “Kathmandu–Believe in you” directed by Douglas Avery via Paris production house CARNIBIRD for agency Publicis Conseil, Paris.
The campaign is being launched in Europe and Asia.
Credits
Client AXA Group Agency Publicis Conseil Paris Marcelo Vergara, executive creative director; Steve O’Leary, worldwide creative director; Pierre Coulier, copywriter; Emmanuelle Bougueret, art director; Jean-Baptiste Blandin, art director assistant; Gaetzan Bizien, Alexandre Boucher, motion designers. Production Prodigious Armelle Sudron, TV producer. Production CARNIBIRD Douglas Avery, director; Gaetan Legoff, producer; Renaud Jaget, director of production; Andrij Parekh, DP; Clement Price-Thomas, set designer; Lek Chunsuttiwat, art director; Franck Percher, 1st assistant; Léa Villain-Barachet, production coordinator. Postproduction Mathematics Guillaume Marien, executive post producer; Vincent Martin, Paul Crehange, post producers; Yann Aldabe, line producer; Guillaume Nadaud, VFX supervisor; Thierry Hoss, editor; Muriel Archambaud, grading. Music Sixieme Son Vincent Turbe, composer; Jean Ledoux, sound engineer. Prodigious Boris Jeanne, sound producer; James Francois Vacherot, sound designer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
