Set to a cover version of the song “One Day I’ll Fly Away,” recorded by the British band Vaults, this two-minute spot for John Lewis out of adam&eveDDB tells a magical, make-believe story of Buster the Boxer dog and his family at Christmas. We are introduced to a little girl named Bridget who loves to jump. Her parents buy her a trampoline for Christmas and hide it in the garden to surprise her with on Christmas Day. However, after dark, in a magical world observed only by Buster, a cast of wildlife animals emerges–two foxes, a badger, a squirrel, and a hedgehog–who discover the trampoline and have fun jumping. On Christmas morning, Bridget excitedly runs out into the garden to discover her present–however Buster bounds past her and starts bouncing on her trampoline. She watches him wide-eyed.
As the story brings to life some of Britain’s most-loved wildlife, John Lewis has chosen The Wildlife Trusts to be this year’s Christmas campaign charity partner.
The two-minute ad was directed by Dougal Wilson of Blink Productions.
Credits
Client John Lewis Agency adam&eveDDB, London Ben Priest, chief creative officer; Richard Brim, Ben Tollett, executive creative directors; Ben Stilitz, copywriter; Colin Booth, art director; David Golding, chief strategy officer; Martin Beverley, planning partner; Panos Louca, producer; Sion Prys, assistant producer. Production Blink Productions Dougal Wilson, director; Nick Goldsmith, producer; Joost Van Gelder, DP; Hannah Fowles-Pazdro, production manager; Jack Bingham, production assistant. Post/VFX MPC Julie Evans, VFX exec producer; Hannah Ruddleston, VFX producer; Sandra Ekland, VFX line producer; Diarmid Harrison-Murray, creative director VFX; Jean-Clement Soret, colorist; Tom Harding, Tito Fernandes, shoot supervisors; Fabian Frank, VFX supervisor 3D; Tom Harding, VFX supervisor 2D; Tim van Hussen, animation supervisor; Chloe Dawes, Anthony Bloor, Ben Thomas, Graham Cristie, Jessie Amadio, Julien Labussiere, Luca Maccarelli, Matthew Gifford, Radu Ciubotariu, Tito Fernandes, Tushar Kewali, Vincent Ullman, Will Laban, Hanna Binswanger, Max Mallmann, Jessica Groom, Ankit Dheraj Toppo, Earnest Victor, Ganesh Kumar S., Bibin Balan P, Gayatri Patel, Jyoti Prakash Panda, Manjunath Ramakrishnaiah, Inigo Vimal Roy, Ria Banerjee, Gerard Dunleavy, 3D VFX team; Grant White, David Filipe, Andreas Feix, Alex Snookes, Venkatesh Rajagopal, Ginesh Gandhi, Jonathan Box, Amresh Kumar, Padma Priya, Prasanth Palaparthi, Rajesh Kumar, Shalwin Shaiju, Yasasvini V, R Vignest, S. Samson Samuel, Shalwin Shaiju, 2D VFX team. Soundtrack “One Day I’ll Fly Away,” Randy Crawford, composer; performed by Vauyts. Music Supervision Company Leland Music Abi Leland, Ed Bailie, music supervisors. Audio Factory Anthony Moore, sound design and mix; Becs Bell, audio producer. Editorial Final Cut Rick Russell, editor.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
