With the 2015 Special Olympic World Games set to get underway on July 25, Hill Holliday Boston has released additional spots in the Bank of America/Special Olympics campaign directed by Doug Werby of kaboom.
The spots profile Special Olympic athletes, in this case tennis player Lindsey Newman. In “Lindsey,” we meet not only Lindsey but her mom, who years ago was also an athlete of some distinction.
Director Werby related, “I am truly honored to have worked on this project, and to have the opportunity to help shine a light on the exceptional people who compete, and those who support the athletes in this global event.”
CreditsClient Bank of America/Special Olympics Agency Hill Holliday, Boston Spencer Deadrick, executive VP, group creative director; Will Uronis, sr. VP, group creative director; Ian Catmur, VP, associate creative director; Michael Lagone, sr. designer; Brian Gonsar, executive producer; Molly Troy, assistant producer. Production kaboom, San Francisco Doug Werby, director; Lauren Schwartz, exec producer; Steven Sills, producer; Petr Stepanek, DP. Editorial Arcade, New York Brad Waskewich, Jen Dean, editors; Dan Gutterman, Laurel Smoliar, assistant editors.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
Read More