With the 2015 Special Olympic World Games set to get underway on July 25, Hill Holliday Boston has released additional spots in the Bank of America/Special Olympics campaign directed by Doug Werby of kaboom.
The spots profile Special Olympic athletes, in this case tennis player Lindsey Newman. In “Lindsey,” we meet not only Lindsey but her mom, who years ago was also an athlete of some distinction.
Director Werby related, “I am truly honored to have worked on this project, and to have the opportunity to help shine a light on the exceptional people who compete, and those who support the athletes in this global event.”
Credits
Client Bank of America/Special Olympics Agency Hill Holliday, Boston Spencer Deadrick, executive VP, group creative director; Will Uronis, sr. VP, group creative director; Ian Catmur, VP, associate creative director; Michael Lagone, sr. designer; Brian Gonsar, executive producer; Molly Troy, assistant producer. Production kaboom, San Francisco Doug Werby, director; Lauren Schwartz, exec producer; Steven Sills, producer; Petr Stepanek, DP. Editorial Arcade, New York Brad Waskewich, Jen Dean, editors; Dan Gutterman, Laurel Smoliar, assistant editors.
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
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