Well, the Cookie Monster’s out of the bag. The Martin Agency is doing a Super Bowl spot for DoorDash directed by Michel Gondry via production company Partizan.
While the Big Game commercial is not yet available, this teaser titled “Paper Towel” provides a taste of what could be in store–starring Sesame Street’s Grover and Grammy and Tony Award-winning actor and rapper Daveed Diggs.
The teaser centers on a convenience store delivery of paper towels, which comes at a most opportune time for Grover. This ladders up to the bigger Super Sunday spot which features three first timers to the Big Game–Daveed, Sesame Workshop (with assorted Muppets) and DoorDash.
DoorDash invites consumers to join them in support of Sesame Workshop’s global educational media and social impact programs. Starting on Super Bowl Sunday, February 7, DoorDash will donate $1 for every order up to $1M to Sesame Workshop. This builds upon DoorDash’s $200M Main Street Strong pledge to support merchants, Dashers and local communities.
Below are credits for the Super Bowl work.
CreditsClient DoorDash Agency The Martin Agency Danny Robinson, chief creative officer; Jerry Hoak, EVP/executive creative director; Jonathan Richman, creative director; Steve Sage, VP/creative director; Derek Nance, associate creative director/writer; Jayne Goodall, copywriter; Kelsey Whipple, art director; Tasha Dean, EVP/head of integrated production; Tricia Hoover, executive producer; Ann Parker, sr. producer; Chris Gsell, digital producer; Rachel Bensinger, jr. producer; Luke Divita, sr. strategist; Blake Smoral, strategist. Production Company Partizan Michel Gondry, director; Lisa Tauscher, managing director/exec producer; Kelly Martin, head of production; Raffi Adlan, producer; Debo DeBartolo, sr. production supervisor; Matty Rich, production supervisor; Darren Lew, DP; Maxwell Orgell, production designer; Alex Fagin, art director; Karen Baird, key costumer. Editorial Final Cut LA Jeff Buchanan, Dillon Stoneburner; Evan Bluestein, assistant editor; Jamie Nagler, producer; Ana Orrach, head of production; Suzy Ramirez, exec producer. Postproduction/VFX JAMM Adam Scott, colorist; Carver Moore, color assist; Glyn Tebbutt, VFX supervisor/lead compositor; Eric Pascarelli, shoot supervisor; Brian Hajek, Graziella Gandolfi, Flame artists; Connie Ho, CG artist; Justine Pregler, producer; Asher Edwards, exec producer. Music Bill Sherman. Audio Sound Lounge Steve “Major” Giammaria, mixer; Rob Browning EP. MGFX Carbon Matthew Stevens, creative director; Maggie Robinson, producer; Matthew McManus, exec producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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