DoorDash is continuing its effort to attract Dashers with a new ad developed by Quality Meats, in collaboration with DoorDash’s internal creative studio Superette, highlighting how gig workers can earn more cash fast with DoorDash. It’s a continuation of the campaign launched by Quality Meats and Superette in May, under DoorDash’s “Your Door To More” brand platform.
The new :30, “Unexpected Things,” directed by Paco Cruz, aka PACO via production company Furlined, addresses a problem gig workers deal with on a weekly basis–unexpected expenses that are hard to cover with their primary jobs alone. In this case, a Dasher deals with the surprise expense of a visit to the vet for his adorable teacup pig. Taking on some deliveries for DoorDash, though, helps earn the cash needed to take care of the beloved pet.
“Unexpected Things” will run on streaming and social platforms, as well as in Canada.
Credits
Client DoorDash Julio D’Alfonso, group creative director; William de Ryk, brand marketing lead; Lila Abramson, manager, creative growth strategy; Josh Lyberger, business lead; Arika Jeter, brand supervisor. Agency Quality Meats Brian Siedband, Gordy Sang, chief creative officers; Jamie Stark, Maxx Delaney, creative directors; Autumn Childress, head of production; Cate McManus, executive producer. Production Company Furlined PACO, aka Paco Cruz, director; Max Goldman, DP; David Thorne, exec producer; Jill Sartore, line producer. Casting Kirsten DeWolfe Casting and Alyson Horn Casting. Editorial Work Editorial Niles Howard, editor; Jake Nokovic, assistant editor; Remy Foxx, exec producer; Rebecca Baker, post producer. Postproduction Trafik Ricky Gausis, colorist; Phoebe Torsilieri, post producer; Stephanie Allis, finishing producer; Sean Anderson, VFX artist. Music Squeak E. Clean Studios TBC, composer; Dusty Albertz, sound design & mix.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
