DoorDash is continuing its effort to attract Dashers with a new ad developed by Quality Meats, in collaboration with DoorDash’s internal creative studio Superette, highlighting how gig workers can earn more cash fast with DoorDash. It’s a continuation of the campaign launched by Quality Meats and Superette in May, under DoorDash’s “Your Door To More” brand platform.
The new :30, “Unexpected Things,” directed by Paco Cruz, aka PACO via production company Furlined, addresses a problem gig workers deal with on a weekly basis–unexpected expenses that are hard to cover with their primary jobs alone. In this case, a Dasher deals with the surprise expense of a visit to the vet for his adorable teacup pig. Taking on some deliveries for DoorDash, though, helps earn the cash needed to take care of the beloved pet.
“Unexpected Things” will run on streaming and social platforms, as well as in Canada.
