DoorDash is spotlighting how home delivery can help break down barriers for people experiencing food insecurity with a heartfelt new campaign for Project DASH, the company’s initiative to empower food banks, food pantries, and other community organizations. Directed by Edward Buckles (Buck) Jr. of Greenpoint Pictures in partnership with DoorDash’s internal creative studio Superette, “The Food Chain” films showcase the partnership between DoorDash and hunger relief organizations working tirelessly to break down barriers to food access.
Recently, DoorDash’s Project DASH proudly celebrated a milestone: more than 100 million meals delivered to people experiencing food insecurity in the U.S. This achievement is made possible through partnerships with organizations like Meals on Wheels America, United Way Worldwide, and Feeding America. This campaign shines a spotlight on the dedicated efforts of these organizations and delivers a powerful message: ending hunger is a collective effort, and together, we can make a difference.
These films aim to spotlight the stories and normalize asking for help, tracing the journey of a meal from the farm to a table in need. This film follows the life of a little girl and her family, starting with her eating the last orange in the fruit bowl. The story then shifts to a farmer picking oranges, interspersed with scenes of family life, leading to the oranges being boxed at a local food bank and delivered to the family’s home.
“Growing up in New Orleans, I am very familiar with food insecurity,” said Buckles. “A lot of neighborhoods that I lived in during my childhood were food deserts. Especially after Hurricane Katrina devastated New Orleans, it took away not only our homes and belongings but also some of the few neighborhood food stores that did exist. Tackling problems like food hunger in local communities takes a village. So, any project that allows me to shine a spotlight on those who pay it forward is one I can get behind. I want to ensure we do this project justice by crafting a film that explores the Project DASH food journey while ensuring the film feels authentic and intentional.”
CreditsClient DoorDash Agency Superette Mariota Essery, executive creative director; Eli Velez, managing director. Production Company Greenpoint Pictures Edward Buckles, director; Michael Kuhn, owner; Niles Roth, creative director; Tatiana Rudzinski, Leah Donnenberg Ramia, exec producers; Karen Berkowitz, head of production; Lexy Leeds, sr. producer; Amalia Bradstreet, producer; Casey Shaw, DP; Marina Perez, production designer. Editorial Work Editorial Niles Howard, lead editor; Chris Wronka, 2nd editor; Jessica Lund, assistant editor; Chris Delarenal, head of production; Samara Kelly, producer; Alejandra Alarcon, exec producer; Erica Thompson, managing director; Julio D’Alfonso, group creative director; Colin Frawley, sr. copywriter. In-House Agency Partner MikeTeevee Ellen Utrecht, exec producer; Daniel Magee, sr. producer; Ned Atkins, producer; Thijs Bazelmans, post producer.
Top Spot of the Week: Nike, W+K Portland, Megaforce Take Us On A “Sunshine” Run
“Winning isn’t Comfortable” is the second chapter of Nike’s “Winning isn’t for Everyone,” extended through the lens of running. It is based on true insights and the realities that runner experience when they lace up their shoes.
It adds the perspective of how hard it can be to just get out the door and go for a run. The idea that if you don’t hate running a little, you don’t love running enough. It celebrates the need and opportunity to push outside a person’s comfort zone to discover what they can accomplish, emphasizing that true victory often requires pushing through uncomfortable moments.
Each film of the series builds on the tension that every runner faces--pushing through the morning dread, the elements outside, the pain of hitting a wall, or even walking down the stairs after a run or race--juxtaposed with the feeling of elation only runners know as they push themselves beyond what they thought possible.
The irreverence of the films--directed by Megaforce via production company Iconoclast for Wieden+Kennedy Portland--is in pairing visuals showing the mundanity of everyday struggles with music that brings to life a contradictory tension. This film, the first to be released, is titled “Sunshine” and shows the inclement weather and obstacles that runners encounter to the tune of “You Are My Sunshine.”
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