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    Doner Shows That “Drowning Doesn’t Look Like Drowning”

    By SHOOTUpdated:No Comments2040 Views

    Eighty-eight percent of child drownings occur with at least one adult present, and 50 percent of children drown within 25 yards of a parent or other adult. Why? Because drowning doesn’t actually look like drowning. It is fast, silent and can happen in as little as 30 seconds.

    Child drownings carry a negative stigma, because many think that only “bad parents” lose a child to drowning, but this tragedy is the leading cause of death in 1-4 year-olds, and although there’s been an 11.5% increase in drownings nationally since 2021, it’s completely preventable.

    The National Drowning Prevention Alliance (NDPA) and creative partner Doner have joined forces to create a national PSA to raise awareness of drowning and educate caregivers and parents about drowning prevention.

    This “Drowning Doesn’t Look Like Drowning” PSA depicts similar summer days by the pool, both quiet and calm. But each video ultimately reveals that drowning doesn’t really look like drowning, with no splashing, waving or yelling to indicate that something is wrong.

    Viewers are directed to DrowningDoesntLookLikeDrowning.com, which shares key facts about drowning and urges use of the NDPA’s five layers of drowning protection.

    Detroit-based agency Doner donated its time and creativity to bring the important campaign to life. 

    “As an agency where many of our employees have young children, we were shocked by the statistics around child drownings and felt compelled to use our creativity to inspire this conversation and promote safety training. Child drowning is a preventable problem, yet an increasing one. And education needs to be done around drowning prevention because so often it happens while parents are close and unaware. Our mission with this PSA is to reach millions of parents with the hope of saving lives this summer,” said Colin Jeffery, chief creative officer, Doner

    The public service campaign and website now live ahead of World Drowning Prevention Day on July 25.

    Credits

    Client National Drowning Prevention Alliance Agency Doner Detroit Colin Jeffery, chief creative officer; Justin Bilicki, executive creative director; Jeff Beck, group creative director; Kris Kaczor, DP & editor; Jennie Hochthanner, SVP, integrated producer. Color Lez Rudge, colorist. Sound Design Sami Jano, sound designer; Dan Verlinde, audio engineer/mixer. Postproduction Scott Bakkila, finishing editor

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:Doner



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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