Minute Maid has opened a holiday season store with nothing to sell. But there’s something valuable to be had for customers as this digital film, titled Nothing To Sell, takes us inside that store which offers pen and paper to children of various ages so they can express heartfelt appreciation for their parents.
Minute Maid’s #doingood campaign was created to combat the internal struggles many parents face as they attempt to balance work and life, while striving to provide the best holiday experience for their families. The film highlights five people who thank their parents. The letters evoke emotional responses from the parents, proving that the gifts that matter the most don’t cost a thing. When you put good in, you get good out.
Kyle Ruddick of HeLo directed the film which is part of a Minute Maid campaign conceived by a creative ensemble at Doner.
Credits
Client The Coca-Cola Company/Minute Maid Agency Doner Eric Weisberg, global chief creative officer; Brad Emmett, EVP, executive creative director; Jason Bergeron, Virgil Adams, creative directors; Laurie Irwin, EVP, director of content production; Stacey Gizinski, executive producer. Production HeLo Kyle Ruddick, director; Lawrence Lewis, producer; Brendan Kiernan, exec producer. Postproduction The Underground Philip Owen, independent editor; Stacy Langdon, producer; Chad Cooper, exec producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
