Created in-house at Dollar Shave Club, directed by Pete & Jamie of World War Seven and cut by Karen Kourtessis of Union Editorial, Dollar Shave Club’s new “What the FAQ?” digital video series features actual customer-service reps giving straight-forward answers to customer questions.
In this video titled “What Should I Know Before Joining Dollar Shave Club?,” a guru with his own following, and a prison inmate are among the quirky characters who ask specific questions about “How It Works” at Dollar Shave Club. The entire campaign is marked by creative and comedic dramatizations of questions from men who still haven’t joined the 3 million members of Dollar Shave Club.
Credits
Client Dollar Shave Club Agency Dollar Shave Club, in-house agency Adam Weber, chief marketing officer; Matt Orser, Alex Brownstein, Matt Knapp, creative directors; Shawn Preston, Michael Dubin, writers; Nick Fairbairn, VP of brand marketing; Raechelle Hoki, agency director; Matt Sausmer, sr. producer; Christine Melloy, project manager; Tracy Dolby, talent coordinator. Production World War Seven Pete & Jamie, directors; Josh Ferrazzano, exec producer; Michael Begovich, line producer; Jeffrey Venditti, DP; Alex Curran, post producer. Editorial Union/LA Karen Kourtessis, editor; Hunter Lurie, assistant editor; Samantha Machado, editorial producer; Michael Raimondi, editorial EP. Post a52 Paul Yacono, Patrick Nugent, color. Sound Beacon Street Studios Dewey Thomas, sound mixer; Christa Jayne, Erin Reilly, sound mix producer. VFX Peter Quinn
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
