Created in-house at Dollar Shave Club, directed by Pete & Jamie of World War Seven and cut by Karen Kourtessis of Union Editorial, Dollar Shave Club’s new “What the FAQ?” digital video series features actual customer-service reps giving straight-forward answers to customer questions.
In this video titled “What Should I Know Before Joining Dollar Shave Club?,” a guru with his own following, and a prison inmate are among the quirky characters who ask specific questions about “How It Works” at Dollar Shave Club. The entire campaign is marked by creative and comedic dramatizations of questions from men who still haven’t joined the 3 million members of Dollar Shave Club.
Credits
Client Dollar Shave Club Agency Dollar Shave Club, in-house agency Adam Weber, chief marketing officer; Matt Orser, Alex Brownstein, Matt Knapp, creative directors; Shawn Preston, Michael Dubin, writers; Nick Fairbairn, VP of brand marketing; Raechelle Hoki, agency director; Matt Sausmer, sr. producer; Christine Melloy, project manager; Tracy Dolby, talent coordinator. Production World War Seven Pete & Jamie, directors; Josh Ferrazzano, exec producer; Michael Begovich, line producer; Jeffrey Venditti, DP; Alex Curran, post producer. Editorial Union/LA Karen Kourtessis, editor; Hunter Lurie, assistant editor; Samantha Machado, editorial producer; Michael Raimondi, editorial EP. Post a52 Paul Yacono, Patrick Nugent, color. Sound Beacon Street Studios Dewey Thomas, sound mixer; Christa Jayne, Erin Reilly, sound mix producer. VFX Peter Quinn
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
