Created in-house at Dollar Shave Club, directed by Pete & Jamie of World War Seven and cut by Karen Kourtessis of Union Editorial, Dollar Shave Club’s new “What the FAQ?” digital video series features actual customer-service reps giving straight-forward answers to customer questions.
In this video titled “What Should I Know Before Joining Dollar Shave Club?,” a guru with his own following, and a prison inmate are among the quirky characters who ask specific questions about “How It Works” at Dollar Shave Club. The entire campaign is marked by creative and comedic dramatizations of questions from men who still haven’t joined the 3 million members of Dollar Shave Club.
Credits
Client Dollar Shave Club Agency Dollar Shave Club, in-house agency Adam Weber, chief marketing officer; Matt Orser, Alex Brownstein, Matt Knapp, creative directors; Shawn Preston, Michael Dubin, writers; Nick Fairbairn, VP of brand marketing; Raechelle Hoki, agency director; Matt Sausmer, sr. producer; Christine Melloy, project manager; Tracy Dolby, talent coordinator. Production World War Seven Pete & Jamie, directors; Josh Ferrazzano, exec producer; Michael Begovich, line producer; Jeffrey Venditti, DP; Alex Curran, post producer. Editorial Union/LA Karen Kourtessis, editor; Hunter Lurie, assistant editor; Samantha Machado, editorial producer; Michael Raimondi, editorial EP. Post a52 Paul Yacono, Patrick Nugent, color. Sound Beacon Street Studios Dewey Thomas, sound mixer; Christa Jayne, Erin Reilly, sound mix producer. VFX Peter Quinn
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
