Created in-house at Dollar Shave Club, directed by Pete & Jamie of World War Seven and cut by Karen Kourtessis of Union Editorial, Dollar Shave Club’s new “What the FAQ?” digital video series features actual customer-service reps giving straight-forward answers to customer questions.
In this video titled “What Should I Know Before Joining Dollar Shave Club?,” a guru with his own following, and a prison inmate are among the quirky characters who ask specific questions about “How It Works” at Dollar Shave Club. The entire campaign is marked by creative and comedic dramatizations of questions from men who still haven’t joined the 3 million members of Dollar Shave Club.
Credits
Client Dollar Shave Club Agency Dollar Shave Club, in-house agency Adam Weber, chief marketing officer; Matt Orser, Alex Brownstein, Matt Knapp, creative directors; Shawn Preston, Michael Dubin, writers; Nick Fairbairn, VP of brand marketing; Raechelle Hoki, agency director; Matt Sausmer, sr. producer; Christine Melloy, project manager; Tracy Dolby, talent coordinator. Production World War Seven Pete & Jamie, directors; Josh Ferrazzano, exec producer; Michael Begovich, line producer; Jeffrey Venditti, DP; Alex Curran, post producer. Editorial Union/LA Karen Kourtessis, editor; Hunter Lurie, assistant editor; Samantha Machado, editorial producer; Michael Raimondi, editorial EP. Post a52 Paul Yacono, Patrick Nugent, color. Sound Beacon Street Studios Dewey Thomas, sound mixer; Christa Jayne, Erin Reilly, sound mix producer. VFX Peter Quinn
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
