Director Rocky Morton of MJZ gives us a comedic glimpse of dentures for canines as a state-of-the-art remedy for tartar build-up. However, there’s a more sane solution: Pedigree Dentastix treats. Agency is TBWAChiatDay, Los Angeles, Visual effects house was The Mill L.A., with Dan Oberle of The Whitehouse serving as editor.
Credits
Client: Pedigree Dentastix; Agency: TBWAChiatDay, Los Angeles; Margaret Keene, Chris Adams, creative directors; Eric Terchila, copywriter; Denise Zurilgen, art director; Chris Spencer, producer. Production Company: MJZ; Rocky Morton, director; Editorial: Whitehouse Post Productions, Santa Monica; Dan Oberle, editor; Eileen Miraglia, assistant editor; Joni Williamson, sr. producer; Visual Effects: The Mill L.A.
The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
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