This spot devised by adam&eveDDB, London, for Mars Petcare brand Greenies, depicts the hilarious and sometimes frustrating turns that life with a dog can take. Specifically a guy marooned on an island thinks he’s about to be rescued, until his energetic, exuberant dog intervenes. Nonetheless, the canine remains man’s best friend.
Entitled “Stick,” the comedic ad was directed by Tim McNaughton of The Bobbsey Twins from Homicide via production house Blink (The Bobbsey Twins are handled by Blink in the U.K., Ruffian in the U.S.).
The shoot was conducted and produced remotely during lockdown across three time zones.
Credits
Client Mars Petcare/Greenies Agency adam&eveDDB, London Richard Brim, chief creative officer; Ben Stilitz, Colin Booth, creative directors; Miles Carter, copywriter; Helen Balls, art director; Ben Sharpe, head of production; France Nguyen, producer; Jack Spicer, sr. planner; Kit Owens, planner. Production Blink The Bobbsey Twins from Homicide, director; Alex Barber, DP; Patrick Craig, exec producer; Fran Thompson, producer. Production Service Company Twenty four seven Editorial Stitch Editing Leo King, editor. Postproduction Black Kite Amy Richardson, post producer; Tito Fernandes, VFX supervisor; Dan Sanders, 2D artist; Richard Fearon, colorist. Audio Post 750mph Jeff Smith, sound engineer; Maddy Lebel, audio producer. Music Library Universal Music Music Supervisor Big Sync Music Soundtrack: “Let The Morning In” by Phillip John Gregory
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
