This spot devised by adam&eveDDB, London, for Mars Petcare brand Greenies, depicts the hilarious and sometimes frustrating turns that life with a dog can take. Specifically a guy marooned on an island thinks he’s about to be rescued, until his energetic, exuberant dog intervenes. Nonetheless, the canine remains man’s best friend.
Entitled “Stick,” the comedic ad was directed by Tim McNaughton of The Bobbsey Twins from Homicide via production house Blink (The Bobbsey Twins are handled by Blink in the U.K., Ruffian in the U.S.).
The shoot was conducted and produced remotely during lockdown across three time zones.
Credits
Client Mars Petcare/Greenies Agency adam&eveDDB, London Richard Brim, chief creative officer; Ben Stilitz, Colin Booth, creative directors; Miles Carter, copywriter; Helen Balls, art director; Ben Sharpe, head of production; France Nguyen, producer; Jack Spicer, sr. planner; Kit Owens, planner. Production Blink The Bobbsey Twins from Homicide, director; Alex Barber, DP; Patrick Craig, exec producer; Fran Thompson, producer. Production Service Company Twenty four seven Editorial Stitch Editing Leo King, editor. Postproduction Black Kite Amy Richardson, post producer; Tito Fernandes, VFX supervisor; Dan Sanders, 2D artist; Richard Fearon, colorist. Audio Post 750mph Jeff Smith, sound engineer; Maddy Lebel, audio producer. Music Library Universal Music Music Supervisor Big Sync Music Soundtrack: “Let The Morning In” by Phillip John Gregory
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
