This spot devised by adam&eveDDB, London, for Mars Petcare brand Greenies, depicts the hilarious and sometimes frustrating turns that life with a dog can take. Specifically a guy marooned on an island thinks he’s about to be rescued, until his energetic, exuberant dog intervenes. Nonetheless, the canine remains man’s best friend.
Entitled “Stick,” the comedic ad was directed by Tim McNaughton of The Bobbsey Twins from Homicide via production house Blink (The Bobbsey Twins are handled by Blink in the U.K., Ruffian in the U.S.).
The shoot was conducted and produced remotely during lockdown across three time zones.
Client Mars Petcare/Greenies Agency adam&eveDDB, London Richard Brim, chief creative officer; Ben Stilitz, Colin Booth, creative directors; Miles Carter, copywriter; Helen Balls, art director; Ben Sharpe, head of production; France Nguyen, producer; Jack Spicer, sr. planner; Kit Owens, planner. Production Blink The Bobbsey Twins from Homicide, director; Alex Barber, DP; Patrick Craig, exec producer; Fran Thompson, producer. Production Service Company Twenty four seven Editorial Stitch Editing Leo King, editor. Postproduction Black Kite Amy Richardson, post producer; Tito Fernandes, VFX supervisor; Dan Sanders, 2D artist; Richard Fearon, colorist. Audio Post 750mph Jeff Smith, sound engineer; Maddy Lebel, audio producer. Music Library Universal Music Music Supervisor Big Sync Music Soundtrack: “Let The Morning In” by Phillip John Gregory
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Desโreeโs famed music track โYou Gotta Be.โ [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More