Three men are drinking beer and looking under the hood of a car in a driveway in a suburban neighborhood. One man notices a fluffy white dog and offers “Come here and I will rub your fluffy white belly.” A giant can of Milwaukee’s Best Light falls from the sky and crushes him as a narrator explains “Men should act like men.”
Credits
Agency: Mother Linus Karlsson and Paul Malmstrom, creative directors; Rob Baird, art director; Dave Clark, Ann Mason and Allon Tatarka, copywriters; Margaux Ravis, producer. Production Company: Rupert Stow Associates John O’Hagan, director; Ellen Kuras, DP; JD Davisson, line producer; Jules Daly, managing director. Shot on location in the Los Angeles area. Editorial: Cut + Run, NY Mike Douglas, editor; Susan Willis, producer. Postproduction: The Mill New York Jamie Scott, Westley Sarokin, Angus Kneale and David Parker, Flame artists; Tara DeMarco, Combustion artist; Wendy Garfinkle, VFX producer; Fergus McCall, telecine artist; Alex Maxwell, assistant telecine artist; Angela Botta, telecine producer. Audio: Sound Lounge Tom Jucarone, mixer.
ServicePlan, Director Niclas Larsson Take Us On A Far-flung Journey For Lufthansa
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
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