Three men are drinking beer and looking under the hood of a car in a driveway in a suburban neighborhood. One man notices a fluffy white dog and offers “Come here and I will rub your fluffy white belly.” A giant can of Milwaukee’s Best Light falls from the sky and crushes him as a narrator explains “Men should act like men.”
Credits
Agency: Mother Linus Karlsson and Paul Malmstrom, creative directors; Rob Baird, art director; Dave Clark, Ann Mason and Allon Tatarka, copywriters; Margaux Ravis, producer. Production Company: Rupert Stow Associates John O’Hagan, director; Ellen Kuras, DP; JD Davisson, line producer; Jules Daly, managing director. Shot on location in the Los Angeles area. Editorial: Cut + Run, NY Mike Douglas, editor; Susan Willis, producer. Postproduction: The Mill New York Jamie Scott, Westley Sarokin, Angus Kneale and David Parker, Flame artists; Tara DeMarco, Combustion artist; Wendy Garfinkle, VFX producer; Fergus McCall, telecine artist; Alex Maxwell, assistant telecine artist; Angela Botta, telecine producer. Audio: Sound Lounge Tom Jucarone, mixer.
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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