Dodge is launching the Journey, its first crossover vehicle, with a major ad campaign that includes a large interactive component, including a long form video created by Organic and produced by Mindfield Pictures that plays at Dodge.com and in banner ads at a range of sites. The ninety second film focuses on features of the Journey as two couples drive it, from third row seating to an in-dash beverage cooler. Most of the film was shot with a Panasonic VariCam with close ups shots of the interior features with a Panasonic P2.
Credits
Agency: Organic, Inc. Sam Cannon, executive creative director; Scott Lange, group creative director; Gil Clough, associate creative director; Scott White, art director; Lori Bender, writer Production Company: Mindfield Pictures Jeff Dougherty, director, dp; David Carleton, executive producer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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