A wand-wielding Tinkerball-like fairy flies through a modern day city. A flick of her wand turns an office building into a gingerbread house, and a commuter train into a toy choo-choo. However her wand is to no avail when she tries to alter a hard-charging Dodge Caliber. In fact, her last pixie dust shot at the car boomerangs back at her, knocking the magical being to the ground. A young tough guy laughs at her plight, at which point she proves she still has the magical touch, transforming him into a preppie type and his macho dog into four small fluffy canines. A voiceover informs us that the Caliber is “anything but cute.”
Credits
Agency: BBDO North America, Atmosphere BBDO David Lubars, Bill Bruce, chief creative officers; Dan Councilor, associate creative director/art director; Matt Sicko, associate creative director/copywriter; Hyatt Choate, executive producer; Tara Leinwohl, assistant producer; Loren Parkins, executive music producer Production Company: Smuggler Brian Beletic, director; Ben Serensin, DP. Editorial: Nomad Editorial Company Tom Muldoon, editor; Pete D�Andrea, assistant editor Music: Emoto Tony Morales, John Adair, composers; Paul Schultz, executive producer. Sound Design: Nomad Editorial Company Francois Blaignan, sound designer Audio: Sound Lounge Tom Jucarone, mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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