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    Docter Twins Prescribe Sumo Method For College Basketball Bracket Picks

    By SHOOTUpdated:No Comments2489 Views

    Yahoo Sports, celebrating 20 years of Tourney Pick ‘em, called on THINKING MACHINE to create a series of live, game show style ads promoting its Best Bracket Millionaire Contest presented by Subway®.

    The visually striking, comedic campaign entices hoops fans to choose their March Madness college basketball bracket, no matter how unconventional the method, for a chance to win $1million. Producing the job from start to finish, THINKING MACHINE enlisted its in-house staff led by writing and directing collective the Docter Twins (Matt and Jason), editor Dan Aronin, composer Christian Moder & sound design/mixer Stephen Clark.

    “The collaboration with Yahoo’s creative team was electric from the initial call,” said Jason Docter. “We wanted to create an absurd campaign with an authentic, ‘big game’ feel–work that captures the excitement and competitive spirit of the tournament.”

    In this spot, we meet a woman who picks her bracket winners based on the outcome of sumo wrestling matches; each wrestler is wearing a number to correspond to a college basketball team. The number of the winning wrestler becomes her bracket selection.

    Credits

    Client Yahoo Sports/Best Bracket Millionaire Contest presented by Subway Production  Creative Yahoo Christopher Clarke, Jeff White, creative directors; Ariella Quatra, agency creative producer. Production THINKING MACHINE Docter Twins, director; Oren Soffer, DP; Justin Trask, production designer; Stan Sawicki, executive producer; Theo Brooks, producer; Dan Aronin, editor; Christian Moder, composer; Stephen Clark, sound designer/mixer. VFX Arsenal Creative Tyler Roth, colorist; Esther Minitser, post supervisor.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Docter TwinsThinking Machine



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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