This public service piece for the Colorado Department of Public Health & Environment urges parents to talk to their kids about marijuana. Through a series of vignettes, some sprinkled with humor, the directorial team the Docter Twins makes the case for educating and connecting with youngsters so that they make the right choices to positively impact their lives.
Titled “Amazing,” the spot was produced by the Docter Twins’ production company Thinking Machine for ad agency Cactus.
Client Colorado Department of Public Health & Environment Agency Cactus Production Thinking Machine Docter Twins, director; Kent Harvey, DP; Brent Holt, exec producer. Editorial & Color Herman Nieuwoudt Music Thinking Machine Christian Moder, composer. Audio Mix Coupe Studios Greg McCrae, mixer. Casting Sylvia Gregory Casting
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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