Agency 72andSunny created this music video for the Legacy Foundation’s truth campaign. Titled “Left Swipe Dat,” the video is a social attack on tobacco. Research has shown that people are more likely to “left swipe” you if you’re smoking in your profile picture.
To fight a social issue with social content, 72andSunny and truth wrote the song “Left Swipe Dat” along with a music video featuring multiple YouTube and Vine influencers. Through this initiative, 72andSunny is helping truth be social, as well as socially relevant, by creating content that resonates with young social media users.
The video features artists Becky G and Fifth Harmony and YouTube stars King Bach, Grace Helbig, Harley Morenstein, Anna Akana, Jimmy Tatro, Alphacat, Terrence J and Timothy DeLaGhetto.
Credits
Client Legacy Agency 72andSunny Glenn Cole, chief creative officer/partner; Mick DiMaria, Justin Hooper, group creative directors; Rebecca Ullman, writer; Sarah Herron, designer; Tom Dunlap, chief production officer; Sam Baerwald, director of film production; Marisa Wasser, sr. film producer; Esther Peris, film producer; Matt Johnson, group strategy director; Kasia Molenda, strategy director; Josh Hughes, strategist; Judson Whigham, group brand director. Production DNA Director X, director; David Naylor, partner; Missy Galanida, exec producer; Clark Johnson, producer; Omer Ganai, DP. Editorial Arcade Edit Nick Rondeau, Dean Miyahira, editors; Damian Stevens, EP/managing partner; Nicole Visram, exec producer; Kirsten Thon-Webb, post producer; Ryan Andrus, assistant. Post Timber Kevin Lau, Jonah Hall, creative directors; Chris Webb, exec producer; Damian Stevens, managing partner; Lauren Loftus, producer; Nick Hiegel, digital effects supervisor/Nuke; Miles Kinghorn, Lisa Tomei, Flame artists; Josh Bolin, Krystal Chinn, Nuke; Dylan Holden, roto/tracking. Post The Mill Gregory Reese, colorist; Thatcher Peterson, exec producer. Audio Post Lime Studios Dave Wagg, mixer; Jessica Locke, exec producer; Adam Primack, assistant mixer. Music Adam Schlesinger, composer. Music & Talent Supervision JASH Doug DeLuca, Daniel Kellison, Mickey Meyer, Ty Braswell, exec producers; Nick Veneroso, Celeste Hughey, producers.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
