The wonders of nature and human achievement are front and center in this inspiring promo for Discovery Channel directed by James Rouse of Outsider USA for agency 72andSunny. Music and sound design were done by Beacon Street Studios.
Credits
Visual Effects: Method Alex Kolasinski, lead 2D VFX artist; Chris Smallfield, lead 3D VFX artist; Gil Baron, CG technical supervisor; Kyle Obley, Marco Vedrine, Ryan Raith, 2D VFX artists; Felix Urquiza, Matt Longwell, Matt Wheeler, 3D VFX artists; Lisa Houck, executive producer; Helena Lee, Sabrina Elizondo, producers.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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