A wheelchair bound woman faces a daunting task–making it down flights of stairs to get to the metro commuter train. However, this spot shows us that things aren’t always what they seem. The woman proves she isn’t bound to the chair. And the daunting task isn’t the mundane act of making it down the many stairs; instead it’s a gymnastics run which would be ambitious even for a totally able-bodied person.
Credits
Agency: Van Walbeek Etcetera San van Zon, copywriter; Fido van der Vlies, art director; Chantal van Wijnbergen, creative planner; Patrick Nelemans, producer Production Company: BijBrand Olaf van Gerwen, director; Paul Brand, executive producer; Rutger Storm, DP. Postproduction: AVP, Amsterdam Gyorgy Balatoni, colorist; Meip Wijn, visual effects/post supervisor Sound Design: Studio de Keuken Geert van Gaalen, composer/audio mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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