The Mill N.Y. handled visual effects for this spot in which a billionaire has all the extravagant creature comforts imaginable, including DirecTV and such "necessities" as a miniature giraffe. Tim Godsall of Biscuit Filmworks directed for Grey New York.
Client DirecTV (spot titled "Opulence") Agency Grey | New York Tor Myhren, chief creative officer; Todd Tilford, executive creative director; Luis Romero, creative director/art director; Jon Kallus, associate creative director/copywriter; Bennett McCarroll, director of broadcast production; Matthew Flaherty, producer; Josh Rabinowitz, director of music production; Don McNally, music producer. Production Company: Biscuit Filmworks Tim Godsall, director; Shawn Lacy, sr. exec producer; Holly Vega, exec producer; Rick Jarjoura, line producer; Darko Suvak, DP. Visual Effects: The Mill New York Ben Smith, VFX supervisor/co-head 3D; Jared Yeater, VFX producer; Joshua Merck, Tom Bardwell, Michael Panov, Emily Meger, Per Bergsten, Ajit Menon, Chris Hill, 3D artists; Westley Sarokin, lead Flame artist; Albert Cook, Flame assistant; Randy McEntee, Smoke; Fergus McCall, colorist. Audio: Sound Lounge Philip Loeb, sound designer/mixer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its โNot Just the Factsโ campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSetโs personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spotsโa combination of :30s, :15s, :06s and nine โshortsโโacross multiple channels including digital, streaming and CTV.
This :30, โDinos,โ has an office workerโs relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angelesโbased Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More