This odd couple scenario pairs Stan, a nice regular guy, with his roommate from hell, cable repairman Otto. The latter is inconsiderate and unreliable at every turn; in this spot, the phone rings, Otto picks it up, says “Hold Please,” and then reclines back on the couch. Bewildered by his roomie’s behavior, Stan then grabs the phone to find out who’s calling๏ฟฝturns out it’s his mom. The tagline: “Nobody should have to live with cable.”
Credits
Agency: BBDO West Jim Lesser, executive creative director; James Brown, copywriter; Jason Roberts, art director; Tito Melega, associate creative director; Lyra Rider, producer. Production Company: harvest Michael Downing, director; Anthony Wolberg, DP; Bonnie Goldfarb and Scott Howard, executive producers; Francie Moore, producer. Shot on location in Los Angeles. Editorial: hutchco technologies Jim Hutchins, editor; Steve Miller, assistant editor; Jane Hutchins, producer. Postproduction: Bobine Video Inc. Jais Lamaire, colorist; Julie Airali, producer Sound Design: Stimmung Gus Koven, sound designer; Kelly Fuller, executive producer. Audio: Eleven Jeff Payne, mixer.
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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