This odd couple scenario pairs Stan, a nice regular guy, with his roommate from hell, cable repairman Otto. The latter is inconsiderate and unreliable at every turn; in this spot, the phone rings, Otto picks it up, says “Hold Please,” and then reclines back on the couch. Bewildered by his roomie’s behavior, Stan then grabs the phone to find out who’s calling�turns out it’s his mom. The tagline: “Nobody should have to live with cable.”
Credits
Agency: BBDO West Jim Lesser, executive creative director; James Brown, copywriter; Jason Roberts, art director; Tito Melega, associate creative director; Lyra Rider, producer. Production Company: harvest Michael Downing, director; Anthony Wolberg, DP; Bonnie Goldfarb and Scott Howard, executive producers; Francie Moore, producer. Shot on location in Los Angeles. Editorial: hutchco technologies Jim Hutchins, editor; Steve Miller, assistant editor; Jane Hutchins, producer. Postproduction: Bobine Video Inc. Jais Lamaire, colorist; Julie Airali, producer Sound Design: Stimmung Gus Koven, sound designer; Kelly Fuller, executive producer. Audio: Eleven Jeff Payne, mixer.
The Best Work You May Never See: Diamond, Director Mark Zibert “Finish It” For Terry Fox Foundation
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
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