Agency Young & Laramore conceived a poor man’s Antiques Roadshow to show that even the most seemingly useless, disposable items can have value when put in the hands of those people whom Goodwill Industries is looking to help. The Antiques Roadshow spoof is called Fantasy Appraiser featuring Goodwill staffers who find pretty much that all stuff is valuable, much to the surprise and delight of those bringing in what many might otherwise consider junk.
The duo of Ben and Dave via Washington Square Films directed this spot package, including “Fantasy Appraiser.”
CreditsClient Goodwill Agency Young & Laramore, Indianapolis Carolyn Hadlock, executive creative director; Charlie Hopper, sr. writer; Brian Thibodeau, sr. art director; Tom Denari, chief strategist; Char Loving executive producer; Nick Riedle, consumer insight strategist. Production Washington Square Films Ben and Dave, directors; Munn Powell, DP. Editorial Beast Angelo Valencia, editor.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More