As fans were either reveling in or lamenting Argentina’s hard-fought win over France for soccer's coveted World Cup, Lil Baby and Budweiser released the music video for the FIFA single “The World Is Yours to Take.” Filmed over four days in the lead-up to the World Cup Final, the video features influencers from Budweiser’s BUDX World Cup activation in Doha and additional international artists, DJs, and creators. It was shot in World Cup stadiums and uses official footage from the games, along with Argentina’s celebrations and clips from the rapper’s performance at BUDX.
The original song samples Tears For Fears’ iconic hit “Everybody Wants to Rule the World” and was created exclusively for Budweiser and the World Cup. It was originally released in September. There have been two international remixes by Argentine rapper Paulo Londra and Brazilian beatmaker Papatinho, who also had cameos in the video. The World Cup soundtrack also has contributions from Maluma, Nicki Minaj, Myriam Fares, and Jung Kook.
Directed by Canadian filmmaker Julien Christian Lutz, professionally known as (pka) Director X, the video pays homage to the original Tears For Fears music video which also featured desert backgrounds and coincidentally a Budweiser Koozie shot. LeSean Harris, another Fela director, directed second unit on the project. He has been actively mentoring under Director X and has shot B Unit on music videos for Drake, Future, and DJ Khaled.
Credits
Client Budweiser Todd Allen, global VP; Chad Lafeldt, global marketing director; Eelco Van Der Noll, head of global partnerships; Kudzi Mathabire, global director XM. Production WINK and Fela Julien Christian Lutz pka Director X, director; LeSean Harris, B unit director; Randy Sosin, 1st AD; Chris Probst, DP; Rolf Dekens, 2nd unit DP; Erwan van Buuren, Steadicam operator; Timor Steffens, choreography & movement director. Fela Team: Taj Critchlow, Fuliane Petikyan, exec producers; Dean Rosen, COO; Amir Karimi, head of production; Mikayla Fasullo, integrated producer; Olivia Swayze, operations manager; Ivan D. Ossa, director’s assistant; Glo Romy, treatment designer. Creative Agency & Production WINK David De Brujin, Gus Van Willigen, creative leads; Gwen Janssen, managing director; Atilla Meijs, exec producer;Mandy Kalajian, global account lead; Dorothy Bany, exec producer/producer; Caroline Broekhuizen, production coordinator; Tom De Regt, styling & art. Editorial Splash Studios Rigel Kilston, sr. editor; Joshua Bolin, Flame artist; Peach Rizzo, editorial producer. Color Company 3 Dave Hussey, colorist; Mario Castro, sr. producer. VFX 50MM Amsterdam Sam Leuven, VFX artist; Julia Verlaik, VFX producer. Sound & Mix Audentity Niels Den Otter, supervisor & sound design; Luuk Van De Monsselar, sound design; Alysha Pattieselanno, post supervisor. Qatar Production Resolution Films Darren Collins, exec producer; Lee Swartz, planning producer; Sean Saville, line producer; Majed Sayed, location manager; Michael Khoudry, drone operator; Gregor Whyte, DIT/VTO; Sana Al Habib, stylist; Keke Sukardi, makeup artist.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
