As fans were either reveling in or lamenting Argentina’s hard-fought win over France for soccer's coveted World Cup, Lil Baby and Budweiser released the music video for the FIFA single “The World Is Yours to Take.” Filmed over four days in the lead-up to the World Cup Final, the video features influencers from Budweiser’s BUDX World Cup activation in Doha and additional international artists, DJs, and creators. It was shot in World Cup stadiums and uses official footage from the games, along with Argentina’s celebrations and clips from the rapper’s performance at BUDX.
The original song samples Tears For Fears’ iconic hit “Everybody Wants to Rule the World” and was created exclusively for Budweiser and the World Cup. It was originally released in September. There have been two international remixes by Argentine rapper Paulo Londra and Brazilian beatmaker Papatinho, who also had cameos in the video. The World Cup soundtrack also has contributions from Maluma, Nicki Minaj, Myriam Fares, and Jung Kook.
Directed by Canadian filmmaker Julien Christian Lutz, professionally known as (pka) Director X, the video pays homage to the original Tears For Fears music video which also featured desert backgrounds and coincidentally a Budweiser Koozie shot. LeSean Harris, another Fela director, directed second unit on the project. He has been actively mentoring under Director X and has shot B Unit on music videos for Drake, Future, and DJ Khaled.
Credits
Client Budweiser Todd Allen, global VP; Chad Lafeldt, global marketing director; Eelco Van Der Noll, head of global partnerships; Kudzi Mathabire, global director XM. Production WINK and Fela Julien Christian Lutz pka Director X, director; LeSean Harris, B unit director; Randy Sosin, 1st AD; Chris Probst, DP; Rolf Dekens, 2nd unit DP; Erwan van Buuren, Steadicam operator; Timor Steffens, choreography & movement director. Fela Team: Taj Critchlow, Fuliane Petikyan, exec producers; Dean Rosen, COO; Amir Karimi, head of production; Mikayla Fasullo, integrated producer; Olivia Swayze, operations manager; Ivan D. Ossa, director’s assistant; Glo Romy, treatment designer. Creative Agency & Production WINK David De Brujin, Gus Van Willigen, creative leads; Gwen Janssen, managing director; Atilla Meijs, exec producer;Mandy Kalajian, global account lead; Dorothy Bany, exec producer/producer; Caroline Broekhuizen, production coordinator; Tom De Regt, styling & art. Editorial Splash Studios Rigel Kilston, sr. editor; Joshua Bolin, Flame artist; Peach Rizzo, editorial producer. Color Company 3 Dave Hussey, colorist; Mario Castro, sr. producer. VFX 50MM Amsterdam Sam Leuven, VFX artist; Julia Verlaik, VFX producer. Sound & Mix Audentity Niels Den Otter, supervisor & sound design; Luuk Van De Monsselar, sound design; Alysha Pattieselanno, post supervisor. Qatar Production Resolution Films Darren Collins, exec producer; Lee Swartz, planning producer; Sean Saville, line producer; Majed Sayed, location manager; Michael Khoudry, drone operator; Gregor Whyte, DIT/VTO; Sana Al Habib, stylist; Keke Sukardi, makeup artist.
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
